World-class IMAX® technology is now available at Mall of the Emirates, courtesy of VOX Cinemas.
New IMAX Theater Opens at VOX Cinemas in Mall of the Emirates
VOX Cinemas, a subsidiary of Majid Al Futtaim, has launched a new IMAX theater at Mall of the Emirates. The theater is part of VOX Cinemas' ongoing phased transformation, which also includes Premier and THEATRE cinemas.
The new IMAX theater offers a luxury experience with cutting-edge technology. It features advanced 4K laser projection and a new optical engine, designed to deliver an ultimate visual experience combined with IMAX's renowned sound system. The IMAX theater uses IMAX's proprietary optical engine for heightened resolution and sharper, brighter images. Inside the theater, next-generation sound technology ensures improved audio quality.
The IMAX theater includes seven exclusive premium 'THEATRE pods' designed by Ōma Cinema®. Inside the pods, guests can enjoy VOX's luxury cinema concept 'THEATRE,' which includes reclining seats, full waiter service, and a specially curated menu. Premier seats at VOX Cinemas feature tray tables and offer guests the choice between leather gliders or reclining seats.
To cater to diverse tastes, VOX Cinemas is expanding their entertainment offerings to include concerts, live comedy events, and football match screenings. Additionally, VOX Cinemas introduced a drive-in cinema on the rooftop of the Mall of the Emirates with a capacity for 75 cars.
The custom-built IMAX auditorium features stadium seating and specialized screens for maximum brightness and clarity. Films screened in the IMAX theater are digitally re-mastered using IMAX DMR® technology for an unparalleled cinematic experience.
For those seeking a more family-friendly experience, VOX Cinemas is renovating KIDS for young movie fans and families, featuring family-friendly colorful cinemas and adjoining party rooms.
To enjoy these world-class film viewing experiences, visit VOX Cinemas, Mall of the Emirates, Level 2. For more information or to book tickets, visit voxcinemas.com or the VOX Cinemas App.
VOX Cinemas has been elevating the customer experience at Mall of the Emirates since last year. THEATRE at VOX Cinemas now offers spacious seating options, privacy screens, and an exclusive Private Lounge with billiards, shuffleboard, and gourmet dining. The new IMAX theater's Standard experience has been upgraded to Premier, which offers unrivaled comfort and the latest A/V technology.
IMAX CEO Rich Gelfond commented on the launch of the new IMAX theater at Mall of the Emirates, expressing his excitement about the partnership with VOX Cinemas and the opportunity to bring the IMAX experience to more moviegoers in the region.
The new IMAX theater at VOX Cinemas, part of the ongoing transformation, leverages cutting-edge technology for an unparalleled luxury experience, merging entertainment and lifestyle. Guests can immerse themselves in 4K laser projection and improved audio quality, while enjoying exclusive premium 'THEATRE pods' and specially curated menus.
As part of its innovation, VOX Cinemas is diversifying its offerings, showing concerts, live comedy events, and football match screenings, while renovating KIDS for family-friendly cinemas. VOX Cinemas continues to elevate the customer experience with advanced technology and luxury concepts like THEATRE.
IMAX CEO Rich Gelfond, excited about the partnership, is eager to bring the IMAX experience to a broader audience in the region. The custom-built auditorium's stadium seating and specialized screens ensure maximum brightness and clarity for a transformative cinematic journey.
