Why is it advantageous to establish your own developer account?
In the rapidly evolving world of mobile app development, having a developer account is no longer an optional extra, but an essential component of doing business. This article aims to shed light on the reasons why investing in a developer account, such as an Apple or Google Developer Account, is crucial for app publishers.
Firstly, it's essential to understand that publishing an app under an agency's developer account results in a transfer of ownership. While this may seem like a convenient solution for those new to app development, it's not advisable to rely on a development agency or any third-party platform to publish an app via another developer account. The transfer of ownership can be inconvenient due to the detailed process and the need for new certificates, and it may limit your control over your app's future.
Recent changes in app publishing guidelines encourage direct submission by app builders using their own developer account. This is because the stores, such as the App Store and Google Play Store, have strict policies that require a developer account for app publication. Having your own developer account not only makes the account credible but also reflects your brand's capabilities.
One crucial aspect to consider is the Seller Name, or Anbieter in German, registered in the Apple Developer Account. The app should be published under this Seller Name, which must match the legal entity owning the app to avoid rejection during App Store review. This means the app must be published under the exact company or personal name tied to the Apple Developer account to not risk rejection. The same principle applies to the Google Play Store.
The process of app submission can seem challenging for those making their way through an Apple or Google developer account for the first time. However, tools like AppMySite can help make the process easier, offering resources to guide you through app submission, including detailed guides and video tutorials.
In conclusion, investing in a developer account is another cost of doing business in the mobile app industry. It not only makes your account credible and reflects your brand's capabilities but also ensures that you maintain control over your app and its future. Whether you're a seasoned app publisher or just starting out, having your own developer account is a crucial step in the mobile app development process.
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