Vrio Corp strikes TV deal with TAPPP in Latin America
Firing Up Interactive TV in Latin America: TAPPP and DIRECTV Take the Stage
Get ready, Latin America! TAPPP and DIRECTV/Vrio Corp. are teaming up to revolutionize your television experience with real-time interactivity! The game-changing TAPPP MicroApp Platform is set to make its debut in the region, transforming both linear TV services and DGO streaming platforms.
Starting in the second quarter, millions of households across 11 countries will gain access to groundbreaking interactive services, including betting and contextual commerce, during live sports telecasts. Expect to see this futuristic platform expanded across a diverse range of programming in the near future.
At the heart of the TAPPP MicroApp Platform is a cutting-edge content management and transaction system, protected under U.S. Patent 11,804,101. This mind-blowing technology powers a suite of viewing-enhancement apps, like shopping, betting, contests, stats, interactive polling, and advertising. Here's the best part: every app is tailored to your unique preferences, the programming you're watching, and the events happening in real-time!
Mariana Lischner Goldvarg, CEO of DIRECTV Latin America, enthusiastically declares, "This isn't just an upgrade – it's a whole new TV experience, tailored to each individual viewer. It's the future of content consumption, and it bridges the gap between brand awareness and purchase with lightning-fast contextual commerce."
Advertisers can jump on this industry trend, leveraging TAPPP data to demonstrate that audiences not only watch but actively engage with content.
Sandy Agarwal, CEO and Founder of TAPPP, shares his excitement, "We're ecstatic to extend our MicroApp Platform beyond the U.S. borders, partnering with powerhouses like DIRECTV Latin America and Sky Brazil. We anticipate that in-game, real-time interactivity, including in-game betting, will resonate strongly with viewers across the region, particularly with the ever-demanding Millennials and GenZers."
In summary, the TAPPP MicroApp Platform's integration with DIRECTV Latin America and Sky Brazil is a game-changer for interactive television in Latin America. It's set to captivate viewers with enhanced engagement, streamline customer experiences, and usher in a new era of technological advancements. Get ready for a televised revolution that will redefine entertainment in the region!
Engaging sports telecasts in Latin America are about to get a significant upgrade with real-time interactive services like betting and contextual commerce, thanks to the integration of TAPPP MicroApp Platform with DIRECTV Latin America and Sky Brazil. This technological revolution aims to resonate strongly with the region's Millennials and Gen Zers, offering a redefined entertainment experience that blends traditional TV with cutting-edge technology.
