Various Forms of Graphical Material that Your Business Ought to Develop
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In the ever-evolving world of content marketing, standing out from the crowd has never been more crucial. Enter AI-powered PowerPoint generators, a game-changer in creating visually stunning and engaging content.
Journalist and writer, Nayomi Chibana, delves into the benefits of these innovative tools in a new article for our Visual Learning Center.
Time Efficiency
By automating content creation, AI tools save marketers valuable hours spent on brainstorming, researching, and formatting slides. With AI, initial slide drafts, speaker notes, and visuals like charts or timelines are generated based on your input topic.
Enhanced Visual Appeal and Data Visualization
These generators autopopulate slides with smart layouts, relevant images, and interactive visual elements such as mind maps, quizzes, or Q&As. The result is clearer, more engaging presentations that captivate audiences.
Customization and Brand Alignment
AI allows for easy customization of themes, fonts, colors, and content to match your brand identity and communication style. Some tools can even update or reformat existing presentations to fit different audiences or branding needs.
Easy Integration and Workflow Streamlining
Many AI generators integrate seamlessly with PowerPoint or Google Slides, enabling users to import existing content and refine it, optimizing workflow without switching platforms.
Improved Content Quality
AI can rewrite and polish slide text to enhance professionalism and clarity, functioning as a writing partner to improve messaging within sales proposals, pitch decks, training materials, or strategy presentations.
Audience Engagement
Incorporation of interactive elements and multimedia (video, audio) facilitated by AI tools boosts audience participation and retention, supporting better communication and learning outcomes.
The platform discussed in the article allows users to create presentations from popular blog posts, create infographics, memes and branded quotes, interesting data visualizations, visual representations, annotated screenshots, presentations, videos, strong calls to action, visual tips and how-tos, and thought-provoking questions.
The Future of Visual Content Marketing
With 73% of content creators planning to focus on creating more engaging content this year, and 55% specifically focusing on creating more visual content, the future of visual content marketing is bright. AI PowerPoint generators, now available with little to no design experience required, are a powerful asset in this realm.
Interesting and revealing data visualizations, when created with simple tools like the platform mentioned, are a surefire way to get many eyes on your content and, in the process, your brand name. Strong calls to action, when implemented with graphic design principles, can influence visitors' decisions in an almost subconscious way.
Nayomi Chibana, a passionate advocate for data-driven content, invites readers to share their thoughts and suggestions about visual content marketing strategies.
Trusted by leading brands, the platform offers a wealth of opportunities for marketers seeking to create stellar visual content that engages audiences and drives results.
References:
[1] HubSpot. (2020). How to Use AI for Content Creation. [online] Available at: https://blog.hubspot.com/marketing/ai-content-creation
[2] Mautic. (2020). How to Use AI for Content Marketing. [online] Available at: https://mautic.com/blog/how-to-use-ai-for-content-marketing/
[3] Content Marketing Institute. (2021). 2021 B2C Content Marketing Benchmarks, Budgets, and Trends - North America. [online] Available at: https://contentmarketinginstitute.com/wp-content/uploads/2021/02/2021_B2C_Research_Final_Report.pdf
[4] SEOmoz. (2012). The Science of Visual Content Marketing. [online] Available at: https://moz.com/blog/the-science-of-visual-content-marketing
[5] Forbes. (2020). How AI Is Helping Content Marketers Create Better Content Faster. [online] Available at: https://www.forbes.com/sites/forbesagencycouncil/2020/08/26/how-ai-is-helping-content-marketers-create-better-content-faster/?sh=619e4e683681
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