Unveiled initially snapshots of the anticipated GoPro MAX 2 360-degree camera
In the realm of 360-degree action cameras, GoPro is gearing up to make a comeback with the launch of its next-generation device, the GoPro Max 2. Scheduled for mid-July 2025, the Max 2 is expected to rival industry leaders such as Insta360's X5 and DJI's Osmo 360, according to industry insiders[3][5].
## Enhanced Specifications
The GoPro Max 2 is anticipated to support 8K 360-degree video, with speculations suggesting that it might even push capabilities to 60fps[1][5]. The new model features a centered lens design for improved ergonomics and stitching, larger cooling fins for better thermal management, and a more robust build[1][5]. Enhanced image stabilization technology is expected, building on GoPro’s well-regarded HyperSmooth system[3]. Larger sensors and a faster processor are likely to be included to handle higher resolutions and complex AI processing[3][5]. A larger battery is expected, offering improved runtime and reliability[3][5]. Modern AI-driven features—common in current-generation 360 cameras—are expected to be integrated for smart capture and editing[3]. GoPro may also address past criticisms of its Quick app, promising enhanced usability and workflow for 360 content creators[1].
## Market Context
The launch of the GoPro Max 2 is strategically timed to capitalise on the anticipated releases of its competitors, aiming to re-establish GoPro in a growing market[3][5]. The CEO of GoPro has mentioned the concept of 'Total Addressable Market' in the past, suggesting that the company is focusing on expanding its customer base[4].
## Notable Expert's Perspective
Adam Juniper, a renowned tech journalist with over 20 years of experience, is known for his buying guides on the best choices for aerial photographers of all ability levels and his insights on the latest rules and regulations on piloting drones. As the resident expert on all aspects of camera drones and drone photography at a leading publication, Juniper's analysis of the GoPro Max 2 will undoubtedly be influential[2].
The GoPro Max 2 was first announced through photos on GoPro's Twitter/X account, showcasing the camera being held by parachuters jumping from a hot air balloon[6]. GoPro had made a strong start in the 360-degree camera market with the Fusion (2017) and the Max (2019), but it appears that the company has ceded the market to companies like Insta360[7]. The central placement of the lenses in the Max 2, unlike the previous camera where they were in the corners, may improve "invisible selfie stick" modes and potentially enhance battery life and cooling[1].
With the GoPro Max 2, GoPro seems poised to make a significant impact in the 360-degree camera market. The device's expected specifications, coupled with GoPro's reputation for high-quality action cameras, make it an exciting prospect for content creators and action sports enthusiasts alike. As more details about the GoPro Max 2 emerge, anticipation builds for its official unveiling in mid-July 2025.
- The GoPro Max 2, with its anticipated 8K 360-degree video capability and possible 60fps support, aims to compete with industry leaders like Insta360's X5 and DJI's Osmo 360.
- The new design of the GoPro Max 2 includes a centered lens for improved ergonomics, larger cooling fins for better thermal management, and a more robust build.
- GoPro is expected to release the Max 2 with enhanced image stabilization technology, leveraging its well-regarded HyperSmooth system.
- Adam Juniper, a noted tech journalist and drone photography expert, will likely provide insightful analysis of the GoPro Max 2, as its release is strategically timed to counter competition in the growing 360-degree camera market.
- To handle higher resolutions and complex AI processing, the GoPro Max 2 is expected to feature larger sensors and a faster processor.
- GoPro plans to address past criticisms of its Quick app by promising enhanced usability and workflow for 360 content creators, aiming to meet the needs of the expanding customer base.
