UK Start-up Viridi Launches CO2-Based Cleaning Agent for Quick Decarbonisation
UK-based tech start-up Viridi has launched a game-changing ingredient for cleaning products. Vireya, its innovative surface active agent, uses captured carbon dioxide as a feedstock, marking a significant step towards decarbonisation.
Viridi's technology converts CO2 into a usable raw material using a solid, reusable catalyst. This process can be adopted into existing manufacturing infrastructure, making it an attractive option for companies looking to reduce their carbon footprint quickly. Early assessments indicate a potential 70% reduction in product carbon footprint.
Vireya is set to replace oil palm-derived feedstocks typically used to make ingredients like sodium laureth sulphate (SLS). It enables water molecules to spread evenly, helping them penetrate surfaces and dirt. Its oil-loving tails attach to grease and grime for easy rinsing, making it an effective cleaning agent.
Founded by Dr. Sebastian Gross, Viridi secured £3m in seed-funding in 2023 to accelerate the development and commercialisation of its technology. The company is targeting a commercial release for 2026 after licensing the technology to surfactant manufacturers.
Viridi's innovative use of captured CO2 in cleaning products offers a practical solution for companies aiming to reduce their carbon footprint. By adopting Vireya, manufacturers can stay ahead of tightening regulations without significant infrastructure changes, paving the way for a more sustainable future in the cleaning product industry.
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