Uber Taps MediaCom for Global Brand Media, Driving Innovation
Uber has appointed Ilana Abrahams-Nolte and Latha Sundaram to lead its account at MediaCom. Starting January 1, 2021, MediaCom will handle all digital and offline brand media for Uber in active markets as part of a global advertising and planning cooperation. This move is a result of Uber's desire to consolidate its media buying and planning business and adopt a new approach to brand building and innovation.
The partnership between Uber and MediaCom aims to optimize Uber's marketing campaigns worldwide by leveraging MediaCom's expertise in media strategy and digital transformation. This includes adapting to new media landscapes such as Connected TV and programmatic advertising. Uber's global head of media, Travis Freeman, cited the need for a different approach to brand building and innovation as the reason behind this consolidation.
Effective January 1, 2021, MediaCom will handle all digital and offline brand media for Uber in active markets. This global cooperation seeks to optimize Uber's marketing campaigns by utilizing MediaCom's expertise in media strategy and digital transformation. The partnership is part of Uber's effort to consolidate its media buying and planning business and innovate its brand building strategies.
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