U.S. television screens are invaded by FLOKI's Valhalla MMORPG, as a 60-day nationwide advertising campaign takes off
In a bold move to bridge the gap between crypto and traditional gaming, FLOKI has announced a comprehensive three-month media campaign for its upcoming MMORPG, Valhalla. The campaign, set to kick off on August 9, 2025, promises a wide-reaching, strategic approach aimed at mainstream adoption and investor engagement.
The campaign will span over 60 days, airing over 350 commercials on Bloomberg, Fox Business, and CNBC, reaching an estimated 1 billion U.S. households. The 30-second commercial, showcasing Valhalla's immersive metaverse experience, was first aired during Valhalla's interview segment on New To The Street.
In addition to television ads, the campaign will feature digital billboards in New York City's Times Square for four weeks each month. Leveraging New To The Street's 3.16 million YouTube subscribers and social media channels, the campaign aims to create a significant impact.
Valhalla, developed by FLOKI, is a blockchain-based MMORPG inspired by Norse mythology. The game offers players the chance to discover, tame, and battle with creatures called Veras. Its unique features include a player-driven economy and a hexagonal battlefield designed for dynamic combat.
The campaign represents a shift towards mainstream media and institutional investor engagement as FLOKI seeks to rebuild trust in blockchain gaming after previous sector setbacks. The inclusion of esports is key, with Valhalla forming partnerships with leading esports organizations like OG, Alliance, and Method to foster competitive and community-driven gameplay organically across regional markets.
The campaign will also focus on investor engagement, including broker meet-and-greets, retail-focused gatherings, and virtual presentations. Monthly recaps from the NYSE floor and ecosystem case studies will position FLOKI and Valhalla as leaders in blockchain gaming.
For those interested in learning more, Valhalla's website is available at https://valhalla.game/, and more information about Floki can be found at https://floki.com and https://x.com/FLOKI. With over 550,000+ holders and a brand recognised by billions of people worldwide due to its strategic marketing partnerships, FLOKI aims to become the world's most well-known and most used cryptocurrency.
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