U.S. Growth on Horizon for Good-Loop as They Secure $6.1 Million in Capital Injection
In a bid to support marketers' sustainability drives, Good-Loop - the ad-tech platform focused on ethical advertising - is expanding its operations across 18 international markets. This expansion is made possible by a recent $6.1 million investment, bringing the total funding raised by Good-Loop since 2016 to $8.2 million.
The London and Edinburgh-based company plans to open new offices in New York and Chicago, as part of its strategy to partner with global brands and agencies that prioritize sustainability goals. Good-Loop's unique approach allows these clients to integrate its ad platform into their campaigns worldwide, thereby appealing to the increasing demand for responsible marketing that resonates with conscious consumers.
Good-Loop's mission is twofold. Firstly, it empowers brands to promote sustainability through ad campaigns that not only spread awareness but also often include mechanisms to contribute socially or environmentally (e.g., donations per ad view). Secondly, by fostering ad campaigns with sustainability at their core, Good-Loop influences more ethical marketing practices globally, encouraging the ad industry towards greater transparency and positive impact beyond traditional advertising metrics.
Good-Loop is a B-corporation, which means it balances profit with purpose, considering the impact of its decisions on its employees, customers, community, and the environment. Some of the charities it has supported include Save the Children, WaterAid, and Great Ormond Street Hospital. Notable clients it works with include Levi's, Bose, H&M, and Unilever.
While specific details about Good-Loop's market entries, partnerships, or metrics on impact could not be found in the current search results, the company's impact in international markets is understood to grow in tandem with rising global interest in marketing that supports sustainable development and corporate social responsibility.
Good-Loop was co-founded by Amy Williams (CEO) and Daniel Winterstein (CTO), who lead the company in its mission to make advertising a force for good. With its expansion, Good-Loop is set to make a significant impact in the ad industry and contribute to a more sustainable future.
Good-Loop, with its recent $6.1 million investment, aims to establish new offices in New York and Chicago, merging finance with technology to partner with global businesses prioritizing sustainability. Leveraging business technology, this London and Edinburgh-based B-corporation plans to deepen its influence on the global ad industry, promoting ethical marketing practices and fostering a more sustainable future.
