TVS takes control of Norton Motorcycle Brand with the launch of V4 model
The motorcycling world is abuzz with excitement as British icon, Norton, prepares to unveil its latest creation – the Norton V4 superbike. Scheduled to make its debut at the EICMA motorcycle show in Milan, Italy, on November 4, 2025, this new model marks a significant milestone for the brand, signalling its return to the high-performance segment since its acquisition by TVS Motor Company in 2020.
A Sleek and Aggressive Design
The Norton V4's design is a testament to the brand's racing roots, boasting a sleek, aggressive look that is sure to turn heads. The bike features a sharp LED headlight with integrated Daytime Running Lights (DRL), a unique triangular taillight, and sculpted bodywork that exudes a premium finish. The matte black frame and a Panigale V4-style underbelly exhaust contribute to the bike's improved mass centralisation, balance, and aesthetics.
High-Performance Engineering and Modern Electronics
Under the hood, the Norton V4 sports a reengineered 1,200cc, 72-degree V4 engine that is now Euro 5+ compliant. This powerhouse is expected to generate approximately 185 horsepower and 125 Nm of torque (92 lb-ft), offering a blend of race-inspired design and contemporary performance electronics.
The bike will come equipped with a six-speed gearbox, advanced electronics suite, including ride-by-wire throttle, multiple riding modes, traction control, cornering ABS, and a six-axis Inertial Measurement Unit (IMU) to enhance safety and ride dynamics. The Norton V4 will also feature high-end suspension parts, such as an Öhlins rear shock with hydraulic preload adjuster and semi-active electronic suspension for greater adaptability on the road.
Competitive Pricing and Global Availability
Targeted competitive pricing between £25,000 and £30,000 (approximately Rs 30 lakh to Rs 36.5 lakh in India) positions the Norton V4 directly against rivals like the Ducati Panigale V4, BMW M 1000 RR, and Aprilia RSV4. With TVS's support, the Norton V4 is expected to be homologated for global markets, including Europe and possibly the U.S.
A Reboot of the Brand
The upcoming Norton V4 serves as the flagship product in Norton's rebranding effort, reflecting TVS's commitment to preserving Norton's British legacy while steering it towards global relevance. The brand's operations have been restructured, and a new state-of-the-art facility has been established in Solihull, UK. This reboot of the brand represents a turning point for Norton, positioning it to compete on the global superbike stage.
In summary, the Norton V4 superbike promises a blend of cutting-edge Italian design cues with high-performance engineering and modern electronics to compete firmly in the premium superbike category starting late 2025. With its aggressive design, powerful engine, and advanced electronic rider aids, the Norton V4 is shaping up to be a formidable competitor in the liter-class segment. Stay tuned for more updates as we approach the bike's global debut at EICMA in November 2025.
[1] AutoCar India [2] Motorcycle News UK [3] BikeSocial [4] The Financial Express India
- The world of sports, particularly motorcycling, is eagerly awaiting the introduction of the Norton V4 superbike, a modern marvel set to revolutionize the high-performance segment, thanks to its powerful innovation and advanced technology.
- The global finance sector is keeping a close eye on the motorcycle industry, as the British brand Norton, now backed by TVS Motor Company, prepares to challenge established players like Ducati, BMW, and Aprilia with its competitive pricing strategy for the Norton V4.
- The intersection between business and technology will be highlighted as the Norton V4 superbike makes its debut, embodying cutting-edge Italian design and advanced electronics, while striving to preserve its British heritage and establish global relevance, as part of the brand's comprehensive restructuring efforts.
