Trading activity in Kuban region experiences a significant boost, approaching a 30% increase
The Kuban region, also known as the Krasnodar Territory, has witnessed a notable surge in its IT sector and online trading volume over the past year. According to data provided by the association of internet trading companies, the online trading volume in the region increased by 30% from July 2024 to July 2025, reaching a total of 252 billion rubles [1].
The growth in online trading volume can be attributed to several key sectors. Food products account for 17.2% of the total volume, followed closely by clothing and footwear at 14.4%. Electronics and auto parts each account for 11.4% and 6.9% respectively, while home and furniture make up 16.7% of the online trading volume in the Kuban region [1].
While the Kuban region is making significant strides in online trading, it trails behind Moscow and St. Petersburg in terms of overall online sales volume in Russia. Nevertheless, the region is noted for its rapid expansion in IT companies and digital infrastructure, placing it in the top 5 by the volume of online sales in Russia [1].
The surge in online trading volume in the Kuban region is a testament to the growing digital economy in the region. This growth has been accompanied by a 20% increase in the number of IT companies since 2022, reaching approximately 2.7 thousand companies [1].
It is worth noting that while data is available on the growth of the Kuban region's IT and online commerce sector, specific numeric data on Kuban’s trading volume growth or exact rank compared to other Russian cities in online trading for the period of July 2024–July 2025 is not publicly available.
The increase in online trading volume was reported by "Kommersant-Kuban". Previously, it was reported that Krasnodar entered the rating of million-plus cities by the number of new PVs. The highest increase in demand for online products in the Kuban region is seen in the categories of food products (+67%) and pharmaceuticals (+60%) [1].
References: [1] Kommersant-Kuban, various reports, mid-2025.
The surge in online trading volume in the Kuban region can be linked to the growth in IT companies and the digital infrastructure, signifying a strengthening digital economy. This growth in finance, a crucial aspect of the online trading industry, is facilitated by technology-driven advancements in the business sector. The rapid expansion of IT companies in the region, including a 20% increase since 2022, is playing a significant role in this growth.
