Toyota's 'Woven City Challenge' Invites Startups to Test Mobility Ideas
Toyota has launched the 'Toyota Woven City Challenge - Hack the Mobility', inviting startups and inventors to test and develop their ideas in the real-world setting of Woven City. The challenge, now with 24 participants, offers free access to Toyota's expertise and Woven City's facilities.
Woven City, set to launch in Phase 1 soon, serves as a test course where selected 'Inventors' can run demonstration trials lasting up to 18 months. Benefits include shortened coordination time for public space trials, resident usage for real-life testing, and collaboration opportunities with Toyota and Woven by Toyota.
The challenge aims to grow the ranks of 'Inventors' with companies, organizations, and individuals who bring a startup mindset. Toyota is seeking partners founded within the last 15 years, focusing on teamwork and long-term partnerships rather than speed. The first five 'Inventors' were announced at CES in January, with more joining since then. As of September 1, 2025, 24 'Inventors' are participating, including singer-songwriter Naoto Inti Raymi and various startups and research institutions.
The 'Toyota Woven City Challenge - Hack the Mobility' balances startup needs with safety and security, providing support and advice to maintain quality. Toyota is exploring, experimenting, and shaping the future together with its partners, with the challenge set to enhance and expand Woven City's functionality in future stages.
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