The humility shown by a grandfather ignites Edison's determination to revolutionize Japanese manufacturing industries.
In a bid to address the challenges faced by the Japanese manufacturing industry, Toyota has launched a groundbreaking service called Edeson. This innovative platform is designed to bridge the gap between clients and producers, offering a solution to the issues of unreasonable client demands and producers' inability to deliver what is desired.
Yusuke Yokota, a Toyota insider and the creator of Edeson, was inspired to develop this win-win business model after witnessing his grandfather kneel in apology to a client. Yokota, a graduate of the university and a former Toyota Motor Corporation employee, saw the potential for a more collaborative and efficient approach to manufacturing.
Edeson operates as a digital platform, allowing clients and producers to define requirements and work efficiently on innovative product development. It also acts as a go-between for clients and producers, ensuring that both parties have a clear understanding of the project's objectives.
In addition to its role as a mediator, Edeson provides a range of support services to help new businesses succeed. This includes assistance with sales, marketing, and quality assurance, as well as expertise from diverse fields such as planning, development, design, production engineering, sales, and accounting.
One of the unique features of Edeson is its approach to failure. Instead of viewing failures as setbacks, Edeson sees them as opportunities for growth and learning. By allowing failed cases to be purchased, clients can allocate their resources elsewhere, while producers are compensated for the knowledge and data gained from these failures.
Edeson's vision is to create a new stage for people passionate about manufacturing, regardless of whether they are Toyota insiders or outsiders. Yokota believes that a small team of people who love experiments could make a living through trial and error alone in this new model.
The secretariat provides full support for those attempting new business projects. Yokota, who serves not only as the leader of Edeson but also works in the BE Creation secretariat, is at the forefront of this support system.
Investment in AI development for this innovative business scheme has already begun, signalling Toyota's commitment to fostering innovation and growth beyond its traditional automotive manufacturing.
While Edeson's role in traditional manufacturing support, such as production line or parts supply, is yet to be fully detailed, its function in business development and expansion support is clear. This new initiative promises to revolutionise the Japanese manufacturing industry, making it a more collaborative, efficient, and innovative space for all involved.
The digital platform Edeson, an innovative service launched by Toyota, bridges the gap between the finance and technology sectors in the Japanese manufacturing industry, aiming to provide a more collaborative and efficient approach to business and product development. Furthermore, Edeson's unique approach to failure, viewing it as an opportunity for growth and learning, engaging both clients and producers in the finance and technology realms, sets it apart and promises to revolutionize the industry.
