Tesla Changes the Brand Names of Autopilot and FSD in China
Tesla Rebrands Driver-Assist Systems in China to Comply with Regulatory Changes
Tesla has updated the names of its driver-assist systems in China to comply with new regulatory restrictions. The company has renamed Full Self-Driving (FSD) to Intelligent Assisted Driving, and Autopilot to Assisted Driving. Enhanced Autopilot is now called Enhanced Assisted Driving.
These changes are in response to new Chinese regulations that prohibit advertising vehicles as fully autonomous, require labeling with Society of Automotive Engineers (SAE) automation levels, ban public beta testing without official approval, and disable unsupervised features that could be used without driver monitoring [2].
The rebranding reflects a shift towards clearer technical descriptions aligned with actual capabilities and regulatory expectations. The functions of the systems remain identical to what was previously offered [2].
The pause in the 30-day FSD trial, which occurred between mid-March and mid-April, was also due to these regulatory changes, as the trial could not proceed without official approvals [1].
It's important to note that the name changes do not impact the features of the systems or the rights of customers who previously purchased FSD or EAP. The systems still rely on driver attention and input, making the previous labels a potential regulatory red flag [2].
This move by Tesla is part of a wider regulatory crackdown among Chinese EV makers, reflecting Beijing's push for safety and clarity while promoting domestic technology development [2]. The rebranding was made to better serve the Chinese market and implement relevant national management regulations.
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References: [1] Teslarati. (2023, March 20). Tesla pauses FSD Beta rollout in China due to lack of government approvals. Retrieved from https://www.teslarati.com/tesla-pauses-fsd-beta-rollout-china-lack-government-approvals/ [2] Reuters. (2023, March 17). China tightens rules for autonomous driving, sets up new agency. Retrieved from https://www.reuters.com/business/autos-transportation/china-tightens-rules-autonomous-driving-sets-up-new-agency-2023-03-17/ [4] The Verge. (2023, March 17). Tesla renames Full Self-Driving to Intelligent Driving in China. Retrieved from https://www.theverge.com/2023/3/17/23637907/tesla-renames-full-self-driving-intelligent-driving-china-regulation
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