Tech giants Meta and Oakley reveal cutting-edge smart sports eyewear for the future
Oakley, in collaboration with Meta, has launched the Oakley Meta HSTN - a groundbreaking pair of smart glasses designed specifically for athletes. These glasses blend Oakley's rugged frame design with Meta's AI technology, creating a device that is both stylish and functional [2][3].
The Oakley Meta HSTN features a 12MP Ultra HD (3K) camera with an ultra-wide field of view, allowing for high-quality hands-free photo and video capture via voice activation ("Hey, Meta") [1][3]. The glasses also boast open-ear speakers for immersive audio, ensuring users can listen to music, podcasts, and calls without blocking external sound [1][2][3].
Key benefits of the Oakley Meta HSTN include a built-in Meta AI assistant for hands-free access to voice commands, up to 8 hours of active use on a single battery charge, rapid 20-minute charging, and an additional 48 hours via the charging case [1][2]. The glasses also boast a rugged, water-resistant design (IPX4 rating) suitable for active, outdoor, and athletic use [2].
The Oakley Meta HSTN offers a hands-free point-of-view content capture, making it an ideal tool for athletes or anyone wanting to share live-performance or POV footage easily [2]. The glasses are lightweight and stylish, making them suitable for day-to-day wear as well as performance use [1][2][3].
Global athletes such as Kylian Mbappé and Patrick Mahomes are spearheading the campaign for the Oakley Meta HSTN glasses, showcasing the glasses in various sports like soccer, golf, skateboarding, and mountain biking [4]. The campaign includes live demos of hands-free filming during draft panels and in-arena takeovers at marquee events like Fanatics Fest and UFC International Fight Week [5].
The Oakley Meta HSTN glasses represent a deliberate focus on athletics, born from the shared vision of the two brands to amplify human potential through wearable intelligence [6]. This collaboration marks a significant advancement in wearable AI technology by focusing on practical, performance-driven functionality rather than novelty [1][2].
The Oakley Meta HSTN glasses are poised to stake a claim in a specialized niche: sport and adventure. They focus on durability, extended battery life, and integrated AI to differentiate them from mainstream alternatives [7]. By offering minimal distraction and maximum connectivity, these glasses provide seamless integration of performance sports eyewear and smart AI features for enhanced situational awareness, immersive audio, quick multimedia capture, and real-time assistance [1][2][3].
In addition to their practical applications, the Oakley Meta HSTN glasses offer opportunities for immersive sports storytelling, live performance insights, and authentic athlete collaborations for marketers [8]. The fusion of design, data, and durability in the Oakley Meta HSTN glasses sets a benchmark for future Performance AI eyewear.
- With Meta technology integrated, the Oakley Meta HSTN smart glasses present a link between sports and advanced technology.
- The Oakley Meta HSTN glasses offer hands-free capture of high-quality photos and videos using a 12MP Ultra HD camera.
- The glasses also feature open-ear speakers for audio, ensuring a balance between immersive sonic experiences and environmental awareness.
- Leveraging AI, the Oakley Meta HSTN glasses include a built-in assistant for hands-free voice commands and up to 8 hours of active use on a single charge.
- Global sports figures like Kylian Mbappé and Patrick Mahomes have already embraced the Oakley Meta HSTN glasses, demonstrating their versatility across sports such as soccer, golf, skateboarding, and more.
- The collaboration between Oakley and Meta aims to escalate human potential using wearable intelligence, specifically geared towards sport and outdoor activities.
- By focusing on durability, extended battery life, and AI integration, the Oakley Meta HSTN glasses look to corner the market for sport and adventure-centric devices.
- Beyond their practical applications, the Oakley Meta HSTN glasses open doors for authentic athlete collaborations, immersive sports storytelling, and live performance insights for marketers.
- The future of performance AI eyewear may take cues from the Oakley Meta HSTN glasses, setting a standard for seamless integration of sports eyewear with smart features for maximum performance enhancement.
