Study Examining VerboLabs' Strategy for Localization Resulting in a 5-fold Increase in SaaS Growth within a Year
In the ever-evolving digital landscape, the importance of local SEO for organic growth has been proven by a fast-growing SaaS company. This company, supported by Gainsight, recognized the need for more than just translation – they needed strategic localization.
The company, seeking to scale into Europe and Latin America, partnered with VerboLabs to design and execute a comprehensive localization strategy. This strategic move proved to be a game-changer, as demonstrated by the significant increases in revenue and conversions.
In just 12 months, the company saw a 5x increase in revenue from European and LATAM markets. This was accompanied by a surge in app downloads, with a staggering 180% increase in localized markets. The success was not limited to app downloads, as organic traffic also surged by 150% through localized SEO.
VerboLabs played a crucial role in this transformation. They updated imagery and color palettes to align with cultural expectations, localized marketing campaigns, and translated and adapted UI elements, onboarding flows, and help content. They also localized pricing, currency, and date/time formats, and rewrote product descriptions and calls to action for emotional resonance.
The localization strategy also extended to payment options. By integrating local payment methods, the company was able to reduce checkout abandonment, further boosting conversions. Conversion rates jumped from a stagnant 0.8% to a robust 4.1%, significantly above the industry average.
A localized Valentine's Day campaign in Brazil delivered a 2.5x higher click-through rate than the English-language version, demonstrating the power of culturally relevant content. Bounce rates also dropped by 37.5%, indicating that users found the content engaging and relevant.
The investment in localization was quickly recouped, with a return on investment (ROI) of 220% by the end of the year. This strategic move not only boosted the company's growth but also solidified its position in the global stock market.
The key to this success lies in continuous adaptation, as ongoing monitoring and iteration ensure continued growth. VerboLabs' approach, which includes region-specific keyword research for localized SEO optimization, ensures that the company stays ahead in the competitive digital marketplace.
In conclusion, the SaaS company's partnership with VerboLabs has been instrumental in its exponential growth in global stock market. The strategic localization approach, which goes beyond simple translation, has proven to be a crucial factor in the company's success. As the digital landscape continues to evolve, it is clear that localization will remain a key factor in organic growth and long-term success.
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