Strategies Assured to Increase Direct Online Sales for Your Eatery:
Looking to ramp up online orders for your restaurant? Me too!
Let's dive into the perks of landing online orders directly, rather than relying on old-school store orders or sketchy third-party marketplaces...
People who order online tend to have higher check averages, enjoy fewer order errors, and as a bonus for you, they hand over their contact info. That's some golden marketing opportunity right there!
Third-party marketplaces can be a total headache. They make it just so effortless for customers to order, over and over again... and they don't shy away from discount wars with your competition once someone's already placed an order with you.
Boosting direct online orders to your restaurant begins with ensuring digital ordering is, indeed, a thing for you. But it ain't all about that – making sure your online ordering link is spread far and wide is equally important.
Here's a quick-and-dirty checklist to optimize your online ordering game:
1. ~~Google my Ass~~ Google Business Profile
Ok, let's play nice. Optimize your Google profile for snagging those orders – use your direct online ordering link in the food ordering section, and set it as your preferred ordering method. Here's a quick guide from the big G.
2. Yelp: The High-SchoolCrushThat Just Won't Quit
Yelp is like the dating app for foodies, but beware! Yelp has a thing for third-party marketplaces. Sign in to biz.yelp.com to replace that pesky menuURL with your direct ordering link and show them who's boss.
3. Your Website: Make it Shine
Don't get lazy here – don't have buttons for third-party marketplaces on your site! You'd be sending ready-to-order customers to someone else's website, where they'll pay more and you'll earn less. Instead, make the ordering button bold, obvious, and prominent. Check out Crazy Pita for an excellent example.
4. Social Media: Don't Fk It Up**
Don't make the rookie mistake of linking your website and leaving it at that! Instead, use marketing apps like the Milkshake app to shorten the path for customers grabbing their grub. Handcraft Burgers & Brew provides an inspiring example of this.
5. Email: Hit 'em Where it Hurts
Have a buttload of emails on your list? Perfect! Regularly blast them with offers and order links, just don't annoy 'em – anything above a 2% unsubscribe rate means you've overdone it. Check out 30 Burgers & Pizza Buzz for some email marketing goals.
So there you have it! Spend 15 minutes to improve your online ordering game for every location. If you need a hand, drop me a line at [email protected]
- ~~Rev Ciancio~~ AKA The Restoholic
Wondering what the hell I do? I help restaurants build kick-ass marketing programs and lend a hand to hospitality tech companies with lead generation and content marketing. Feel free to hit me up with questions, dude. I'm all ears... or should I say taste buds? Yeesh.
Incorporating digital technology, a strong online presence can enhance a restaurant's business by attracting more direct orders, thereby offering a more favorable financial scenario. To capitalize on this, ensuring a streamlined online ordering system that links to the restaurant's website, Google Business Profile, and Yelp account is essential for a seamless lifestyle experience for customers.
