Software-centric Shift by GAC Group
In a significant move, the GAC Group has rebranded as GAC Software, signifying a strategic shift towards software solutions and enterprise fleet management. The announcement was made by Matthieu Echalier, the Chairman of the newly renamed company.
The rebranding aims to give GAC Software a refreshed look, highlighting energy and momentum, and positions the company as a software publisher with expertise in fleet, real estate, and asset management. According to Echalier, software has always been at the core of GAC's expertise and services.
Meanwhile, GAC Technology, a subsidiary of the rebranded company, is speeding up its expansion in Europe. This expansion is part of GAC Software's mission to diversify its growth in the software market and enterprise fleet space.
The Eloy Group, a player in the construction and water management space, is the latest to adopt GAC Software's solutions. The Belgian company will optimise the management of 250 vehicles with GAC Car Fleet, paving their way to becoming a leader in European Fleet Management.
In addition, GAC Immo Fleet has been rebranded as GAC Res, inspired by the "Real Estate Smarter" idea. This rebranding aims to attract the international market and streamline the brand architecture, making the solutions more readable and accessible.
While the specific details about GAC Software's transformation and expansion strategy in the software market and enterprise fleet space are not yet available, it is clear that the company is committed to placing software at the core of its expertise and services.
The rebranding also aims to clarify GAC Software's message, making it easier for potential clients to understand the company's offerings and position in the market. Séverine Charpentier, the Marketing Director of GAC Software, stated that the rebranding is a crucial step in GAC Software's journey towards becoming a global leader in software solutions.
As GAC Software continues to grow and evolve, it will be interesting to see how the company will shape the software market and enterprise fleet space in the coming years. With a renewed focus and a refreshed image, GAC Software is poised to make a significant impact in these fields.
The rebranding of GAC Group to GAC Software signifies a strategic shift towards software solutions, incorporating fleet management, and the company's core expertise, finance, to optimize business operations by leveraging technology. Driven by GAC Technology's expansion in Europe, GAC Software aims to diversify its growth, offering fleet management software like GAC Car Fleet to companies such as The Eloy Group, to streamline their operations and position themselves as leaders in the fleet management industry.
