Soft2Bet Sweeps SBC Awards, Recognized for Gaming Innovation
Soft2Bet, a leading iGaming company, has made waves in the industry with a string of impressive achievements. In June 2025, the company scooped two prestigious awards at the SBC Awards Europe, while also being recognised for its innovative approach to gaming entertainment.
Soft2Bet's impressive run began at the SBC Awards Europe, where it was crowned Acquisition & Retention Partner of the Year and Industry Innovation of the Year. The company's success didn't stop there. It also led the Gamification Academy at the SBC Summit, sharing its expertise with the industry.
The SBC Awards 2025, honouring the best in the gaming and betting industry from North America and LatAm, saw Soft2Bet receive the Innovation in Casino Entertainment Award for its Motivational Engineering Gaming Application (MEGA). Rasmus Sojmark, SBC's Founder and CEO, praised Soft2Bet as a shining example of innovation in the iGaming industry.
Kaidi Ruusalepp, the founder and CEO of Soft2Bet, accepted the award. The MEGA solution, designed to enhance player experience through gamification, has proven successful in increasing customer engagement and retention. Operators using the MEGA solution have benefited from enhanced player loyalty, better entertainment, and sustainable growth.
Oksana Tsyhankova, Soft2Bet's CCO, attributes the company's success to its commitment to delivering the best customer experience.
Soft2Bet's impressive awards haul and industry recognition highlight its commitment to innovation and excellence in the iGaming industry. With its MEGA solution enhancing player experience and driving growth, the company continues to set the standard for the industry.
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