Single.id emerges victorious at the BW Festival of Fintech 2025
The DHONI App, a rewards-based platform launched by Single.id, has made significant strides in the Indian market. The app, closely associated with Indian cricket legend MS Dhoni, was officially launched with a grand event featuring Dhoni's iconic signature and the gifted bat of cricketer Sanju Samson.
Single.id, an innovation by Enigmatic Smile, has established a network of over 120,000 touchpoints across India, enabling 50+ national brands such as HPCL, Pizza Hut, Shoppers Stop, McDonald's, Colorbar, and more, to be a part of its fintech ecosystem.
Chandra Bhushan, Country Head at Enigmatic Smile, India, stated that Single.id has successfully enabled these merchant touchpoints through emotion-led technology. The DHONI App, one of the apps powered by Single.id, is a first-of-its-kind app that translates the love and trust fans place in their cricket icon into a gateway for rewards.
MS Dhoni's expanding business footprint is evident in his recent trademarking of his famous nickname "Captain Cool," indicating his intent to leverage his brand in various services, including sports coaching and training, areas likely linked with ventures such as the DHONI App. Dhoni has also been actively investing in startups and new-age brands across India, showing his interest in technology-driven businesses.
Single.id's CEO, Bish Smeir, stated that Single.id provides real-time cross-reward programme attribution for brands. This feature has been instrumental in driving user excitement and boosting engagement, with brands seeing up to a 30% increase in the frequency of return visits by reward users. DHONI campaigns, in particular, have seen 2-3 times higher engagement and social sharing.
End users can collect rewards across all top retailers within the Single.id ecosystem and redeem them against hundreds of gift cards across various categories. The DHONI App has been a successful addition to Single.id's portfolio, winning the silver award for 'Best Customer Experience' at the BW Festival of Fintech 2025. Single.id also won the awards for 'Customer Experience Solution' and 'Fintech Innovation of the Year' at the same event.
Enigmatic Smile aims to continue rewriting the norms when it comes to creating innovative reward technology, with the goal of making rewards a win-win for both customer and retailer. Single.id boasts 4 top acquiring partners: Pine Labs, Fiserv, Innoviti, and Paytm, further strengthening its position in the Indian market. The DHONI App, with its unique rewards system and strong connection to cricket and Dhoni's brand, continues to attract and engage a large number of users, solidifying Single.id's presence in the fintech industry.
The DHONI App, a fintech innovation by Single.id, has won the silver award for 'Best Customer Experience' at the BW Festival of Fintech 2025, showcasing its success in providing exceptional user experiences. Single.id's unique cross-reward program attribution feature has driven user excitement and boosted engagement for brands, leading to a 30% increase in return visits by reward users. The DHONI App, with its unique rewards system and strong association with cricket icon MS Dhoni, has attracted a large number of users, solidifying Single.id's position in the technology-driven finance and business sector.
