SAZKA Extends Partnership with NeoGames
In a significant move, NeoGames and SAZKA have extended their partnership and expanded their collaboration in the iLottery sector. This development is set to further enhance SAZKA's online lottery offerings, reflecting the strong mutual confidence between the two companies and aiming to extend SAZKA's digital reach.
Under this extended partnership, NeoGames has reportedly contributed to substantial increases in SAZKA's iLottery revenues. This growth is attributed to enhanced digital product offerings and improved user engagement facilitated by NeoGames' gaming technology.
The partnership has seen NeoGames integrate cutting-edge iLottery solutions with SAZKA's platforms. This includes advanced retail and online lottery games, which have helped unlock new market segments and deliver a more seamless player experience.
SAZKA, a prominent customer of NeoGames, has consolidated its leadership position as a top lottery operator in its region, largely due to the innovative digital products and efficient managed services delivered by NeoGames.
Industry reports and showcases have noted this partnership growth, highlighting the successful model of combining strong lottery tradition with modern iLottery technology.
The contract extension reaffirms NeoGames' commitment to delivering cutting-edge solutions to customers in the iLottery sector. NeoGames S.A. and SAZKA have extended their contract until the end of 2028.
SAZKA will also integrate content aggregation services provided by NeoGames subsidiary Pariplay. The partnership will continue to utilise NeoGames' iLottery and iGaming solutions, including the NeoSphere platform and interactive games.
This partnership has driven significant growth for SAZKA since 2017. SAZKA operates in multiple countries, including the Czech Republic, Austria, Greece, Cyprus, Italy, the United Kingdom, and the United States (Illinois). As a part of Allwyn, SAZKA has significant market shares in these countries.
The partnership between SAZKA and NeoGames has contributed to SAZKA's success as a leading European online lottery operator. The continued collaboration is expected to further boost SAZKA's growth and solidify its position in the iLottery sector.
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