Saudi's Taager secures $6.75 million in pre-Series B funding to expand its dropshipping platform
Taager, a rapidly growing social ecommerce platform based in the MENA region, has secured $6.75 million in a pre-Series B funding round. This investment will help Taager expand its operations and reach more social sellers across the region.
Founded in 2019 by Mohamed Elhorishy, Abdelrahman Sherief, Ahmed Ismail, and Ismail Omar, Taager enables individuals to launch and scale ecommerce businesses without the need for capital, inventory, or prior experience. The platform provides products, storage, shipping, and customer collection services, making it easy for entrepreneurs to start and grow their businesses.
The funding round was led by Africa-focused tech growth fund Norrsken22, with participation from Endeavor Catalyst, Beltone VC, 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital. This investment will support Taager's comprehensive end-to-end solutions for social sellers in Africa and the MENA region.
Taager's technology leverages machine learning for intelligent product bundling and customer segmentation. The platform currently serves over 45,000 online social sellers and has expanded its operations to include the UAE and recently entered the Iraqi market. With over 350 employees, Taager is an active and rapidly growing B2B startup that is currently operating in Egypt, Saudi Arabia, UAE, and Morocco.
The company's mission is to democratize social ecommerce in the MENA region by empowering merchants to start and grow businesses in a low-risk, tech-enabled environment. Taager has recently integrated generative AI to scale its operations further through AI sales agents.
This investment in Taager is part of a broader trend where social commerce platforms are viewed as enabling youth employment and entrepreneurship, thus attracting venture capital interest. The MENA region has seen a surge in the adoption of social ecommerce, with platforms like Taager playing a crucial role in driving this growth.
In summary, Taager is a MENA-focused social ecommerce platform that provides a B2B solution for social sellers and merchants. The platform has raised $6.75 million in a pre-Series B funding round and currently serves over 34,000 social sellers across Egypt, Saudi Arabia, UAE, and Morocco, offering access to over 2,500 products. The company's mission is to democratize social ecommerce in the MENA region by providing a low-risk, tech-enabled environment for entrepreneurs to start and grow their businesses.
- This funding will boost Taager's financial capabilities, enabling the expansion of its business operations and services in various technology sectors, such as machine learning and AI, within the MENA region.
- The investment in Taager signifies a significant interest in the intersection of business, finance, and technology, particularly in the growing field of social ecommerce, which holds the potential to foster employment and entrepreneurship among the youth in the MENA region.
