Sabre Revolutionizes Airfare Pricing and Retailing with Industry-First Solutions
Sabre, a leading technology provider for the travel industry, has unveiled groundbreaking solutions that are reshaping airfare pricing and retailing. The company has introduced a classless revenue optimiser and native order management system, marking industry firsts.
Riyadh Air, Sabre's launch partner for the continuous revenue optimiser, is challenging traditional pricing norms. The airline is working on implementing proper statistical and economic pricing methods. Meanwhile, Virgin Australia has been revealed as the launch partner for Sabre Mosaic, a modular retailing platform developed in collaboration with Google. Virgin Australia has begun implementing native ordering with Sabre Mosaic, demonstrating the platform's potential.
Sabre has also launched new AI-powered tools on Sabre IQ, the foundation for products like Mosaic. Over 10 airlines are now deployed on Sabre Mosaic, with some seeing incremental revenue of over $77 million through Offer, Order, Settle, Deliver (OOSD) programs. Sabre will soon start implementing native order processing at Frankfurt Airport, further expanding the reach of its innovative solutions.
Virgin Australia plans a gradual transition to modern retailing, balancing speed to market and cost considerations. The airline aims to focus on its direct channel booking engine and adopt Riyadh Air's revenue management approach. This shift is part of a broader trend in the industry, as airlines invest in new technologies for modern retailing, as discussed at T2RLEngage by Sabre.
Sabre's latest innovations, including the classless revenue optimiser, native order management, and Sabre Mosaic, are transforming airfare pricing and retailing. With airlines like Riyadh Air and Virgin Australia adopting these solutions, the industry is seeing significant revenue growth and improved customer experiences. As more airlines invest in modern retailing technologies, the travel industry continues to evolve and adapt to changing market demands.
