Roku Strategically Renames Forthcoming Quibi Content as 'Roku Exclusive Productions'
Loosening the Dust on Quibi Content: Introducing Roku Originals
Embrace the fresh start as Roku Originals, formally known as Quibi content, makes its grand debut! After the infamous collapse of Quibi, it's time to move on and focus on the exciting changes ahead.
When the treasure trove of 75 originals graces the screens, they'll be ad-supported, free to stream, and accessible on the Roku Channel. Roku has hinted at a dozen previously unreleased series in the mix, although details about the launch date remain under wraps.
Roku Originals is more than just leftovers from Quibi. The company plans to churn out "future original programming" for its ad-supported streaming service, hinting at a more competitive stance against rival streaming platforms. In February, a job listing for a Lead Production Attorney pointed towards an expanding slate of original content for Roku.
This development follows the debut of Roku's first exclusive series, Cypher, which premiered on the Roku Channel last month. Though not originally produced by Roku, the company acquired the rights to stream it exclusively in the U.S. and Canada, marking a strategic move in its AVOD content strategy.
Roku's streaming devices are renowned for their affordability and popularity, making them a preferred choice for cord-cutters. Although Roku previously steered clear of original content, the acquisition of Quibi in January seemed to hint at a shift in direction. Many of Quibi's shows, like Most Dangerous Game and Reno 911!, were intended for multi-season franchises.
When Roku Originals eventually air, they'll say farewell to the quirky, multi-format streaming mode that was Quibi's unique selling point. Roku has elected not to adopt Quibi's proprietary Turnstyle technology or infrastructure, which means no more device-flipping to view a series from multiple perspectives. And let's be honest, that's a relief!
As we eagerly await the arrival of Roku Originals, keep an eye on Roku's official announcements and press releases as they often shed light on future programming plans. In the past, they've revealed gems like the exclusive documentary "Just a Bit Outside" about the 1982 Milwaukee Brewers, streaming from April 11 to June 30, 2025. Get ready to explore the endless realms of content that Roku Originals has in store!
- Roku's future original programming will be a competitive move against rival streaming platforms, as noted in a job listing for a Lead Production Attorney.
- Beginning soon, Roku Originals, which are previously unreleased Quibi content, will be ad-supported and free to stream exclusively on the Roku Channel.
- After acquiring Quibi in January, Roku has also obtained the rights to stream the exclusive series, Cypher, in the US and Canada.
- The tech universe anticipates the arrival of Roku Originals, as the company leans into its increased focus on creating original content - a shift seen as a bold move following the collapse of Quibi.
