Roku Pursues Ambitious Content Plans as Extensive as Quibi's
Heading into the ever-crowded streaming world, it seems Roku's got a secret up its sleeve - Originals! Reportedly, they've been quietly hiring a Lead Production Attorney, as seen on LinkedIn, focusing on their burgeoning collection of original content.
With this fresh role, the focus will be on negotiating agreements, consulting on legal matters, and overseeing productions for Roku's original series and feature-length projects. Seeing as this listing doesn't cover Quibi's old stuff, it's safe to assume Roku's diving headfirst into new content waters.
Last year, Roku grabbed themselves a piece of Quibi's remaining pie in a deal rumored to be valued under $100 million. However, the deal left out some daily shows and included over 75 shows and documentaries, set to grace the Roku Channel sometime in 2021, ad-supported, of course. This move aligns with the report from Digiday last year, hinting at Roku's potential collaboration with media and entertainment firms to meander into original content production.
Back then, a Roku spokesperson swore they weren't cooking up any original shows. But as the winds of change blow, it looks like they've had a change of heart, possibly sparked by the Quibi acquisition.
In the competitive streaming landscape, developing original content is a popular play. Just check out Amazon or Apple, both creator-cum-hardware giants. By rolling out original content, Roku could solidify its position as a streaming powerhouse. But to truly dominate the space, quality content is key.
With Roku devices boasting various on-demand video apps for users to stream stuff from their subscriptions, they ain't looking to pile on another mediocre streaming option. We're talking premium production here, people!
- The focus of the new Lead Production Attorney at Roku will pertain to negotiating agreements, consultations on legal matters, and overseeing productions for Roku's original series and feature-length projects, indicating a strategic move into the production of original content.
- The hiring of this attorney, as reported on LinkedIn, coupled with Roku's acquisition of Quibi's remaining content in a deal valued under $100 million last year, suggests that Roku is diving headfirst into new content waters and potentially collaborating with media and entertainment firms.
- In the competitive streaming landscape, by rolling out original content, Roku could solidify its position as a streaming powerhouse, following the examples of other tech giants like Amazon and Apple.
- However, to truly dominate the streaming space, Roku must ensure quality content, as they aim to provide premium production, rather than offering another mediocre streaming option with their devices.
