Riviana's One Pan Risotto Revolutionizes Meal Prep with 25-Minute Recipe
Riviana has introduced One Pan Risotto, a new product that significantly reduces the time required to prepare risotto. The campaign, developed by Nunn Media and produced by JPD in collaboration with My Nonna Fina, an Italian grandmother with a devoted online following, is now live across various platforms.
The campaign, which includes metro transit and retail outdoor advertising, digital video, and social media content, features My Nonna Fina endorsing the product. The 'Nonna Approved' stamp is used to capture shoppers' attention across different touchpoints. One Pan Risotto can be prepared in just 25 minutes, making it quicker than traditional risotto.
SunRice group senior brand manager ANZ, Andreas Katsiroubas, praised the collaboration with Nunn Media, highlighting the campaign's authentic and relatable approach. SunRice group CEO of ANZ, Ganesh Kashyap, emphasised the product's commitment to food innovation and convenience. The media strategy targets consumers who value quality and seek time-saving solutions.
Riviana's One Pan Risotto, endorsed by My Nonna Fina, is now available, offering a quicker and more convenient risotto experience. The campaign, developed by Nunn Media and produced by JPD, is well-received for its authentic approach and target towards quality-conscious consumers.
