Revolution in Pix payments in Brazil through SmartPix, introducing the innovative 'Pix on File' feature
New Service Simplifies Recurring Payments in Brazil
dLocal, a cross-border payment platform specialising in emerging markets, has launched SmartPix, a solution that allows merchants in Brazil to process tokenized Pix payments for recurring and on-demand charges. This innovative service aims to address the challenges posed by the current Pix system for businesses relying on recurring or repeat transactions.
SmartPix excels in situations where the amount can vary each time, such as ride-hailing or food delivery. It allows merchants to securely store customers' Pix credentials, similar to card-on-file, and initiate charges in real time, even when the amounts vary. This eliminates the need for customers to manually authorize each transaction, reducing friction in subscription-based scenarios.
The Central Bank of Brazil has introduced Pix Automático, a system designed to facilitate recurring payments, particularly for predictable payment schedules and same-amount, same-merchant transactions like streaming or music subscriptions. However, SmartPix addresses the need for more flexible recurring and automated payments, bridging the gap between Pix and Pix Automático.
During the last months, dLocal has been enabling Pix Automático for merchants whose needs align with this model. SmartPix is a natural extension of this service, providing a fully tokenized, one-click Pix experience. It is exclusively powered by dLocal and offers a seamless, secure experience that modern consumers expect, all within the regulatory framework of Brazil's Open Finance environment.
Gabriel Falk, Product Manager at dLocal, stated that SmartPix unlocks the full potential of Pix for such businesses. The QR-free, frictionless payment experience provided by SmartPix is expected to achieve higher conversion and user retention.
SmartPix is particularly beneficial for businesses that rely on repeat or dynamic transactions. By automating the payment process, it increases payment conversion and customer retention through a frictionless process. It also enables automatic payments adapted to different transaction amounts, which is critical for sectors like transportation apps, e-commerce, marketplaces, and advertising platforms where transaction amounts are dynamic rather than fixed.
In summary, SmartPix offers a fully tokenized, ‘Pix on file’ experience, vastly improving usability and flexibility over traditional Pix, which is limited by its demand for manual approval per transaction, particularly for recurring payments with varying amounts. This innovation enhances user experience and merchant capabilities within Brazil’s rapidly growing real-time payments ecosystem.
The innovative service, SmartPix, conferenceheaded by dLocal, is designed to streamline recurring and on-demand payments in Brazil's burgeoning industry, particularly in sectors such as technology-driven transport apps, e-commerce, and advertising platforms. By offering a secure, fully tokenized solution that eliminates the need for manual approval per transaction, SmartPix bridges the gap between the Central Bank of Brazil's Pix system and Pix Automático, thereby fostering growth in the finance sector.
