Restructured Creative Team at Amplify Delivers Enhanced Fortnite and Netflix Experiences
Amplify's Successful 2021 and Senior Promotions
In the dynamic world of advertising, culture and experience creative agency Amplify has made a significant mark in 2021. The year proved to be the most successful in terms of revenue generation for the agency, and it also saw several senior promotions.
Jonathan Emmins has been appointed as Amplify's global chief executive, while Jeavon Smith has taken on the role of global chief creative officer. These promotions are expected to further strengthen Amplify's position in the industry.
During 2021, Amplify won 24 new contracts across France, Australia, the U.S., and the U.K., demonstrating its growing global appeal. One of these contracts was a campaign for Mitsubishi TV.
Amplify also made a splash in the promotional arena with an anamorphic billboard for Amazon's series Wheel of Time. However, details about the agency's campaigns for other popular titles such as Fortnite and Money Heist, or for platforms like Pinterest, remain scarce in publicly available data.
While the concept of repost amplification, a strategy that involves boosting influencer content for greater reach, is a key part of Amplify's approach, specific examples of campaigns for these titles are not readily found in the search results. Further direct sources such as Amplify’s own case studies, press releases, or brand announcements would be necessary for detailed campaign information.
Despite the lack of detailed documentation about the 2021 campaigns for Fortnite, Money Heist, Amazon’s Wheel of Time, or Pinterest, Amplify's work extends beyond these titles. The agency was involved in a global campaign for Pinterest and also worked on a live-streamed concert experience for Lady Gaga for Westfield.
As Amplify continues to grow and evolve, it will be interesting to see what innovative campaigns it unveils in the future.
- Amplify's success in 2021 extended to the technology sector, as they were involved in a campaign for Mitsubishi TV, demonstrating their versatility in handling various lifestyle, entertainment, and tech-focused projects.
- In the realm of entertainment, Amplify's creativity was evident in the anamorphic billboard for Amazon's series Wheel of Time, though details about their campaigns for popular titles like Fortnite, Money Heist, or Pinterest remain limited in publicly available data.
