Refreshed Design for Urban Work Vehicles Unveiled
Willich's Energetic Makeover
Red, orange, and verdant greens now dominate the urban landscape, thanks to a fresh coat of paint gracing the vehicles and trolleys slogging through the city. "We've breathed new life into our outdated logo design," beams Claudia Hoffmann, the marketing head. It's the beginning of a vibrant transformation, with electric vehicles, over a dozen passenger cars, and several trailers set to dazzle the city's skyline with their eye-catching hues.
The iconic W–a symbol synonymous with Willich–has remained unchanged, but it now dons a more vibrant, attention-grabbing color scheme. As Claudia explains, "Our municipal utilities are no longer just an energy provider. We're driving the energy transition in our community and we wanted our design to echo this ambition."
City authorities have been diversifying their service offerings beyond conventional energy supply, delving into renewable energy sources, electric mobility, and neighbourhood concepts. This bold step is symbolized through their upgraded visual identity, aiming to reflect their forward-thinking approach to sustainability.
Cities worldwide are steadily embracing change, integrating renewable energy sources, and investing in technologies that promote energy efficiency. Smart grids, energy storage solutions, green infrastructure, and energy-efficient buildings are all top trends in this revolution. Given these developments, it's possible that Willich is following suit, diversifying its energy sources, enhancing energy efficiency, and adopting smart technologies to manage its energy distribution more effectively.
Willich's officials willingly choose to adapt their logo design to mirroring their ambitious energy transition, making it more vibrant and attention-grabbing. In line with this, they plan to reflect their lifestyle of embracing sustainable technology by integrating renewable energy sources and investing in energy-efficient buildings within their city.
