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Rapid Advancements in AI Technology for PCs Signal Growing Market Penetration Among OEMs

Artificial intelligence PCs are anticipated to swiftly enter mainstream due to increasing understanding and applications.

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Rapid Advancements in AI Computers Propel Their Mainstream Adoption: OEMs Predict
Rapid Advancements in AI Computers Propel Their Mainstream Adoption: OEMs Predict

Rapid Advancements in AI Technology for PCs Signal Growing Market Penetration Among OEMs

India's tech market is witnessing a significant surge, with the AI PC market leading the charge. In the first half of 2025, AI notebooks saw an exceptional growth of 145.2%, making up 88.1% of all AI PC shipments in India. This growth is attributed to increasing demand for AI-powered laptops and the upcoming Windows upgrade cycle.

Dell Technologies, a pioneer in AI integration, recently launched the Dell Pro and Dell Pro Max AI business PC lineup in India. The company views AI as central to next-gen computing and expects a major market refreshment with the Windows 10 lifecycle ending in October 2025. Dell's latest product lineup supports Intel, AMD, and Qualcomm platforms, offering users greater flexibility and choice.

ASUS India, another leading PC brand, is focusing on scaling AI capabilities across a wider range of segments. The majority of ASUS' AI PCs come equipped with a dedicated Copilot key for real-time AI assistance. ASUS' AI PCs are built to power AI tools intelligently and efficiently, thanks to robust GPU & NPU support that combined deliver over 1850 TOPS.

Acer India is also investing in hardware that natively supports AI workloads, tapping into the rising demand for devices optimized for AI tasks. Acer expects exponential growth of AI PCs over the next two to three years, driven by the shift from cloud-based to on-device AI capabilities.

The AI PC market in India is poised for strong continued growth, benefiting from government policies, enterprise adoption, and evolving digital workstyles that prioritize AI capabilities. The Indian AI market overall is projected to reach $8 billion by 2025 with a 40% CAGR, supported by government initiatives like Digital India and burgeoning startup ecosystems.

Dell's Dell Pro Max GB10 is an AI developer desktop system, designed for developers and professionals pushing the limits of AI and high-performance computing. ASUS India has launched the Zenbook A14, its lightest Copilot+ PC, aimed at users who need premium AI performance in an ultra-portable form factor.

Original equipment manufacturers (OEMs) are upgrading their products, with a belief that AI integration and innovation will evolve gradually, similar to the smartphone ecosystem in India. Acer's upcoming models will feature advanced capabilities like intelligent camera enhancements, dynamic system tuning, and creative tools that elevate everyday computing.

As AI adoption accelerates, it is becoming indispensable in computing, particularly in a dynamic and diverse market like India. AI is driving transformation across sectors and empowering users with smarter, more intuitive tools. Acer India is collaborating with global technology leaders to develop the next generation of devices equipped with dedicated Neural Processing Units (NPUs) for smooth, efficient on-device AI performance.

ASUS India is also focusing on adding value to everyday use cases with software features like Musetree, Co-Creator, StoryCube, Adaptive Lock, and Adaptive Dimming. These features aim to make AI-powered productivity, creativity, and security accessible to more users.

In summary, the AI PC market in India is poised for strong continued growth with Dell Technologies leveraging its deep AI expertise and new product launches, Acer banking on on-device AI and socio-economic trends, while ASUS India is likely adapting to the budget-sensitive yet AI-driven consumer and commercial demand landscape. The overall ecosystem is benefiting from government policies, enterprise adoption, and evolving digital workstyles that prioritize AI capabilities.

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