Pushing Forward a Daring "Roadmap to 30" for Digital Expansion (AVB's Plan)
AVB, a leading organisation supporting independent retailers, has unveiled its Path to 30 initiative. This strategic plan is designed to help BrandSource dealers significantly increase their online sales, with the ultimate goal of having 30% of total revenue coming from online channels.
Ambitious Goals and Realistic Milestones
The primary objective is to shift a substantial portion of sales to online channels, capturing new customers and expanding market share. However, for retailers new to e-commerce or with limited online presence, an initial goal of 5% in online sales is recommended as a manageable first step toward the larger 30% target.
Leadership, Tools, and Community Support
AVB provides leadership, tools, and a community built on shared success to support retailers in achieving these goals. This includes the introduction of two new resources: the Path to 30 Playbook and the Solutions Playbook.
The Path to 30 Playbook focuses on e-commerce strategies for website optimization, digital merchandising, and online marketing. On the other hand, the Solutions Playbook covers operational efficiencies, cost savings, and connections to AVB staff for targeted expertise. These resources consolidate all AVB tools and services, making it easy for members to identify the solutions that will have the greatest impact on their business.
Competitive Advantage and Growth
By focusing on digital growth, AVB aims to give its members a competitive advantage, enabling them to dominate and grow their market share. In fact, data shows that members who actively engage with AVB programs grow their businesses 20% faster.
A strong website now attracts ten times more visitors than a physical showroom, emphasising the importance of a robust online presence. The central focus of the strategy is the Path to 30 initiative, which aims to increase online sales to 30% of total revenue.
The Power of a Supportive Community
AVB's digital platforms, marketing programs, and peer-to-peer network create a powerful support system for members. This community fosters a shared success environment, where members support each other in achieving their goals and growing their businesses.
With bold leadership, proven tools, and a community built on shared success, BrandSource members are well-positioned to thrive in the marketplace of the future. The Path to 30 initiative by AVB is designed to empower independent retailers to thrive in the digital age by setting ambitious yet achievable targets and providing the necessary tools and support to succeed online.
- AVB's Path to 30 initiative aims to help BrandSource dealers increase their online sales, striving for 30% of total revenue from digital channels.
- For retailers new to e-commerce, AVB suggests a manageable first step of achieving 5% in online sales before aiming for the larger 30% goal.
- The Path to 30 Playbook focuses on optimizing websites, digital merchandising, and online marketing, while the Solutions Playbook covers operational efficiencies, cost savings, and access to AVB staff expertise.
- By focusing on digital growth, AVB intends to give its members a competitive edge, allowing them to dominate and grow their market share faster, as data indicates members who engage with AVB programs grow their businesses 20% more quickly.
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