Purchased Bitcoin Once More, Acquired 4980 Units for $106,801 Each
In a significant move for the cryptocurrency market, MicroStrategy (now rebranded as Strategy) has established itself as the largest corporate holder of Bitcoin. With a current holding of 597,325 Bitcoin, the company represents nearly 2.8-3% of the total 21 million Bitcoin supply.
The journey to this position began in August 2020, when CEO Michael Saylor initiated a strategic move to accumulate Bitcoin as an inflation hedge. Since then, MicroStrategy's Bitcoin holdings have grown significantly, increasing by approximately 3,300%[2].
One of the most recent acquisitions was made in late June 2025, when the company purchased nearly 5,000 Bitcoin for around $531 million, with an average price of about $106,801 per coin[1]. This latest acquisition is significantly larger than the one made last Monday, which was 245 Bitcoin for around $26 million.
The company's Bitcoin holdings are currently valued at approximately $63.65 billion based on current prices[1]. The average acquisition cost is around $79,977 per Bitcoin, with a total book cost near $42.4 billion[1][2]. This represents a substantial paper profit of nearly $22 billion.
MicroStrategy's year-to-date Bitcoin yield in 2025 stands at 19.7%, translating to total gains of over 88,000 Bitcoin (approximately $9.38 billion)[1]. This strong performance demonstrates the company's successful strategy in investing in Bitcoin.
With such a significant investment in Bitcoin, MicroStrategy's unrealized gains and market value far exceed its traditional software business revenue[1][2][4]. The company's continued commitment to Bitcoin is a testament to its belief in the potential of cryptocurrency as a strategic asset.
[1] MicroStrategy Investor Relations. (2025). Quarterly Report. Retrieved from https://investor.microstrategy.com/static-files/79a0d99d-b67a-4106-8a8e-5706c810a22a
[2] CoinDesk. (2025). MicroStrategy's Bitcoin Holdings Surge by 3,300% Since 2020. Retrieved from https://www.coindesk.com/business/2025/08/03/microstrategys-bitcoin-holdings-surge-by-3300-since-2020/
[3] Bitcoin Treasuries. (2025). MicroStrategy. Retrieved from https://bitcoinctreasuries.org/company/microstrategy
[4] Forbes. (2025). How MicroStrategy Became A Major Bitcoin Treasury Company. Retrieved from https://www.forbes.com/sites/alexknapp/2025/08/03/how-microstrategy-became-a-major-bitcoin-treasury-company/?sh=6873c3d412a4
Crypto and technology played a crucial role in MicroStrategy's strategy to accumulate Bitcoin, starting in August 2020. With such a substantial investment in Bitcoin, the company's unrealized gains and market value now greatly outweigh its traditional software business revenue, demonstrating its strong belief in the potential of cryptocurrency as a strategic asset.
