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Public invited to explore Amazon's fulfillment centers free of charge

Behind-the-scenes glimpses of technology, staff, and operations that contribute to swift deliveries offered to customers through company tours

Public Invited to Explore Amazon's Fulfillment Centers Without Cost
Public Invited to Explore Amazon's Fulfillment Centers Without Cost

Public invited to explore Amazon's fulfillment centers free of charge

Amazon Introduces Advanced Automation Systems to Boost Efficiency in Warehouses

In a bid to revolutionize its fulfillment centers, Amazon, the second-largest food and consumables retailer in North America according to Progressive Grocer's 2025 list, has introduced two cutting-edge automation systems: the Vision Assisted Sort Station technology and the Vulcan robot.

The Vision Assisted Sort Station, powered by AI-driven computer vision, assists human workers by visually identifying, sorting, and verifying items during the order fulfillment process. By ensuring items are correctly sorted by destination or size, this technology reduces errors and speeds up the packing phase.

On the other hand, the Vulcan robot is a mobile robot designed to autonomously navigate fulfillment center spaces, transporting heavy carts filled with customer orders. Working alongside other robotic systems, it optimizes internal transportation, staging, and loading onto delivery trucks.

Together, these technologies enhance several key warehouse functions. They automate and accurately sort packages by destination or size, optimize packaging choices by analyzing item characteristics for safer, more sustainable packing, reduce manual labor and human errors through AI-powered inspection and sorting, and facilitate seamless material transport within large fulfillment centers, enabling smooth order flow from picking to shipping.

Amazon's integration of AI vision systems and autonomous robots improves order fulfillment speed, accuracy, and operational efficiency in its massive warehouse ecosystem. The company's buildings, which can stretch almost 1 million square feet in size, house an average of 4 million products for sale on Amazon.com.

To give customers a glimpse into the innovation behind Amazon's delivery process, the company offers Amazon Tours, allowing them to go behind the scenes and meet associates. These tours feature overviews of key processes and technology, safety, wellness innovations, Amazon's culture, and a Q&A session. Amazon is expanding its free in-person tours at fulfillment centers worldwide, with locations now available in over 47 countries, including the United States, Canada, the United Kingdom, Italy, France, Spain, Germany, Mexico, Brazil, Australia, and additional locations in Japan, India, Poland, and the United States later this year. Each tour lasts approximately one hour, and registration is limited and on a first-come, first-served basis, with signups available online.

Meanwhile, other retail giants are also making strides in the automation and delivery sectors. Kroger is planning to close 60 stores over the next 18 months, while DoorDash has launched all-day drone delivery in Dallas-Fort Worth.

[1] Source: Amazon's Press Release on the Introduction of Vulcan Robot [4] Source: Amazon's Press Release on the Introduction of Vision Assisted Sort Station Technology

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