Prime Video's Most-Viewed Series since Lord of the Rings: The Rings of Power is Fallout
Alt Version:
Holy cow, Fallout rocks! The Prime Video series based on the famed video games is stirring up a nuclear-sized buzz—it's been renewed for a second season! But the real nuclear blast comes from the viewership numbers, as it raked in a massive 65 million viewers worldwide in just 16 days.
That's plenty of eyes exploring the post-apocalyptic world in a fortnight—and you can bet there's more to share from a Prime Video press release. Fallout smashed records by being the most popular show among adults 18-34 during its first 16 days, and the second-most streamed title ever on Prime Video, trailing only The Lord of the Rings: The Rings of Power. You'll find it crowning the charts in an astonishing 170 countries, with a whopping 60% of the audience hailing from outside the U.S.—the UK, France, and Brazil, in particular.
It's too early to declare Fallout an unstoppable phenomenon yet, but it certainly looks the part, as fans will recall that The Lord of the Rings: The Rings of Power suffered a drop in viewership as the season unfolded. Since Fallout released all its episodes at once, it's intriguing to see if the numbers stay strong now that the initial binge-watchers have had their fill. Will people re-watch? Will word of mouth attract more viewers? Both outcomes seem apparent.
To keep the hype machine running, Prime Video launched an Amazon storefront selling Fallout merchandise, ideal for fans hankering for a Ghoul t-shirt or other show-related goodies. The show stars Ella Purnell, Aaron Moten, Walton Goggins, and Kyle MacLachlan and was produced by Kilter Films and executive producers Jonathan Nolan and Lisa Joy (Westworld). Geneva Robertson-Dworet and Graham Wagner serve as creators, executive producers, and showrunners. Catch season one on Prime Video right now!
Looking for more io9 goodness? Jot down the latest updates on upcoming Marvel, Star Wars, and Star Trek releases, the future of the DC Universe on film and TV, and everything you need to know about the next chapter of Doctor Who.
- The Fallout series on Prime Video, known for its impressive viewership of 65 million viewers worldwide, broke records by being the most popular show among adults 18-34 in its first 16 days.
- In the second season of Fallout, technology will likely play a significant role, given its success and the executive team's reputation for crafting innovative narratives.
- The future of television seems to lean towards shows like Fallout, which saw 60% of its audience outside the US, a trend that might influence the production of more international content.
- With 37 countries included in the list of 170 where Fallout is the top-streamed title, io9 viewers can expect the show's viewership to continue growing as it gains more international appeal.
