Payment service provider MiFinity broadens local payment options through integration with PayU in Poland and the Czech Republic.
MiFinity Integrates PayU for Seamless Payment Solutions in Poland and the Czech Republic
MiFinity, a partner focused on growth and engagement for merchants, has integrated PayU, a trusted online payment solution in Central and Eastern Europe, into its platform. This move is part of MiFinity's ongoing strategy to expand its local payment offering.
With this integration, users in Poland and the Czech Republic can now fund their MiFinity eWallet using local bank transfer options. For merchants, this integration offers more ways to reach and retain customers in key markets.
The aim of this partnership is to remove barriers at checkout, reduce drop-off, and build loyalty with users by offering tailored payment options. By integrating MiFinity with PayU, merchants can accept a wider range of payment methods, particularly eWallet transactions through MiFinity, alongside PayU's traditional and popular local payment options.
Merchants can leverage PayU’s established regulatory compliance and payment gateway infrastructure tailored to the Polish and Czech markets, enhancing transaction reliability and security. This integration also improves customer experience by offering convenient and diverse payment channels preferred in these local markets.
The integration unifies handling of MiFinity eWallet payments through PayU’s system, streamlining backend payment processing for merchants. This partnership essentially broadens merchants’ payment acceptance capabilities in Poland and the Czech Republic, helping to attract and retain customers by offering flexible, localized payment options without additional integration overhead.
Paul Kavanagh, CEO of MiFinity, expressed excitement about the integration, stating, "This partnership is a step towards MiFinity's commitment to providing the most flexible, localised payment experience on the market." The integration reflects MiFinity's commitment to local relevance and a seamless user experience.
MiFinity's roadmap includes further geographic and platform expansion throughout 2025. With over 80 local payment integrations, this integration is part of MiFinity's ongoing strategy to offer a wide range of local payment methods. The aim is to help merchants grow internationally without compromising the local experiences their users expect.
The integration provides a seamless and secure experience for users, aiming to improve accessibility, convenience, and confidence at the point of payment. This partnership is expected to help merchants maximize customer acquisition and retention in these markets. PayU integration is a significant step towards MiFinity's commitment to providing the best possible payment solutions for its users and merchants.
In the context of the MiFinity-PayU partnership, technology plays a crucial role in streamlining backend payment processing, unifying handling of MiFinity eWallet payments through PayU’s system, and improving the user experience. This partnership also opens up new avenues in the finance industry, as merchants can accept a wider range of payment methods, including eWallet transactions through MiFinity and PayU's local options, across Poland and the Czech Republic. This move is an essential step in MiFinity's ongoing strategy to provide a wide range of local payment methods in its mission to help merchants grow internationally while maintaining the local experiences their users expect.
