Partnership Between GiG and Suprnation Expanded
In a significant development, Gaming Innovation Group (GiG) and SuprNation, operated by DoubleDown Interactive, have renewed their partnership, marking a milestone in their long-standing relationship. This extension comes on the heels of SuprNation's impressive 96% revenue surge in Q2 2025, reaching $15.5 million, a testament to their strategic expansion in Western Europe.
SuprNation, which operates three real-money iGaming sites in Western Europe, has demonstrated a growing market demand and operational success in the iGaming sector. This growth is particularly noteworthy considering a decline in DoubleDown Interactive's social casino revenue. This positive development is set to intensify competition and expand consumer options within regulated real-money gaming platforms in the UK and European markets.
While the specific details about GiG's direct actions in UK regulation or partnerships are not publicly disclosed, SuprNation's expansion and strong performance under the GiG umbrella signify strategic progress for iGaming businesses focusing on regulated European markets. This positions the partnership to capitalise on opportunities arising from evolving gaming regulation and consumer preferences across the UK and wider Europe.
Henric Andersson, CEO of SuprNation, views the extended partnership as a testament to their strong working relationship. He believes that the partnership extension will allow SuprNation brands to continue providing the best gaming experience for clients worldwide.
Andrew Cochrane, Chief Business Officer at GiG, expresses gratitude for the strong relationship with SuprNation. He believes that GiG's solutions, including the CoreX platform, SportX Sportsbook, DataX, and LogicX, are uniquely positioned to drive growth in areas where other B2B iGaming providers may struggle. These solutions are crafted with precision to provide agility, scalability, and a dedicated commitment to enhancing efficiency.
The renewed agreement will see GiG's technology power three prominent iGaming casino brands under SuprNation. The collaboration serves as a resilient and highly scalable foundation for exploring new avenues of growth. GiG prioritises fostering robust professional relationships among operators, providers, and local regulatory bodies, aiming to unlock opportunities for growth and revenue.
The partnership between GiG and SuprNation is expected to continue providing the best gaming experience for clients worldwide, reinforcing their commitment to sustainable growth in the iGaming sector. With the global trend towards robust legislative frameworks in emerging markets, providers like GiG, with expertise and experience, are poised to play a crucial role in shaping the future of iGaming in the UK and European markets.
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