Nike Opens Metaverse Doors: Design Digital Sneakers, Win $5,000
Nike is opening its doors to fans, inviting them to design digital sneakers with the chance to win $5,000 and see their creations brought to life by Nike designers. The #YourForce1 competition is underway on Instagram until January 29th, marking Nike's entry into the metaverse with its .SWOOSH platform.
The .SWOOSH platform, built on blockchain for security and transparency, enables users to create and sell their own digital wearables as NFTs. Fans can access this decentralized marketplace directly from the Nike app, using tools to customize designs from Nike's extensive library.
Winners of the #YourForce1 competition will not only receive a cash prize but also have their designs transformed into digital sneakers by Nike's professional designers. Moreover, users can set their own prices and receive direct payment for their designs sold on the .SWOOSH platform, empowering creators to monetize their work.
Nike's foray into the metaverse with the .SWOOSH platform offers fans an unprecedented opportunity to engage with the brand creatively and financially. By embracing blockchain technology and decentralized marketplaces, Nike is fostering a new era of collaboration and empowerment for designers, artists, and enthusiasts alike.
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