New Mexico casinos, Buffalo Thunder and Cities of Gold, secure multimillion-dollar agreement with Light & Wonder
Modernizing Casino Operations: Light & Wonder Brings Innovation to New Mexico
Light & Wonder, a leading supplier in the gaming industry, has entered into a sizeable, multi-year deal with the Pueblo of Pojoaque's Buffalo Thunder and Cities of Gold Casinos, situated in Santa Fe, New Mexico. This agreement aims to upgrade the casinos' systems and operations, marking an exciting step forward for both parties.
As pioneering adopters of iVIEW PRO S, Light & Wonder's cutting-edge casino hardware solution, these casinos are set to revolutionize gaming experience by showcasing dynamic content and fostering customer interaction. The solution will be implemented at around 1,400 slot machines and accompanied by a comprehensive suite of system technologies. These technological advancements are designed to enhance gameplay, streamline operations, and cut down on IT overhead.
Jon Wolfe, Light & Wonder's President of Global Systems and Services, expressed his excitement about this collaboration in a statement, stressing the potential for an engaging, connected gaming environment tailored to meet players' preferences.
Through this partnership, Buffalo Thunder and Cities of Gold Casinos will enjoy numerous benefits:
- Enhanced Player Experience: The iVIEW PRO S's dynamic player interface delivers seamless marketing animations, videos, and instant customer interaction, heightening the overall gaming experience.
- Streamlined Operations: The adaptable Canvas user interface streamlines back-of-house management with an organized, user-friendly dashboard, thereby reducing complexity.
- Cost Efficiency: The integration of the iVIEW PRO S offers expanded capabilities at a lower hardware cost, accentuating long-term system cost savings.
- Smarter Marketing: The Campaign Manager eases the task of casino teams, enabling them to create, manage, and execute targeted promotions from a single platform, enhancing promotional efforts.
Mitch Bailey, Director of Gaming Operations at Buffalo Thunder Casino, underscores the importance of this strategic alliance, highlighting the potential for updating technology, modernizing systems, and upholding the expectations of guests.
This innovative partnership not only places the casinos at the forefront of gaming technology but also sets them up for continued growth by modernizing their underlying foundations and improving operational efficiency.
- Light & Wonder's partnership with Buffalo Thunder and Cities of Gold Casinos will allow for the implementation of a customizable gaming solution, the iVIEW PRO S, at approximately 1,400 slot machines.
- The adoption of this technology is expected to streamline casino operations, through features like the Canvas user interface, and enhance gameplay for players.
- By utilizing the iVIEW PRO S, the casinos aim to offer an engaging, connected gaming environment that caters to the preferences of their customers.
- The partnership also promises cost-efficiency, as the integral Campaign Manager eases targeted promotion management, leading to long-term system savings and setting the stage for growth through modernization.
