Navigating Obstacles in App Creation: Strategies for Success
In the fast-paced world of mobile apps, success is a rare find. A new mobile app has almost zero chances of success if it fails to rank within the top 1,000 category of app stores. This stark reality is due to the growing saturation in the app market, making it increasingly difficult for new apps to gain traction and visibility.
The top 20 app publishers currently earn a staggering 60% of the total app store revenue. This dominance leaves little room for newcomers to make a significant impact. To make matters worse, the success rate of mobile app development is declining rapidly.
Each day, approximately 40,000 to 50,000 apps are submitted to the iOS App Store alone. With such a high volume of submissions, it's no wonder that many apps get lost in the sea of competition. The intense competition, algorithmic favouring of established apps, and changes in app store policies that prioritize quality and security over quantity all contribute to this difficulty.
Moreover, the complex approval processes and stricter moderation in app stores limit rapid onboarding of new apps. This slow process further hinders the chances of success for new apps.
In an attempt to artificially boost their rank in the category charts, some mobile marketers resort to questionable practices like buying thousands of fake overseas installs in a short period. This 'charting' approach, while potentially increasing the app's rank, does little to ensure its long-term success.
A successful app discovery is crucial for its success, often requiring a perfect marketing strategy and the uniqueness of the app. A well-versed mobile app marketing strategy can involve paid promotion, which is expensive and increases the cost of customer acquisition.
The app store marketing (ASP) has two pathways - featured apps and popular apps category. These categories are generally reserved for selected brands, making it difficult for new brands to get noticed. However, despite these challenges, the web remains popular in the IT world, offering an alternative platform for businesses to reach their audience.
In conclusion, the mobile app market is a challenging landscape for new entrants. With the growing saturation, it's essential for new apps to offer something unique and have a robust marketing strategy to stand a chance at success.
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