Microsoft's Xbox Cloud Gaming to Disrupt Industry with Free, Ad-Supported Model
Microsoft is preparing to shake up the gaming industry with its Xbox Cloud Gaming service, which will be free and supported by ads. The tech giant aims to set the standard for cloud gaming and generate ad revenue, as it balances higher subscription prices with this new model. The public beta launch is expected in the coming months.
Microsoft is currently testing the service internally, with plans to show about two minutes of ads before gameplay. Users can enjoy up to five hours of gaming per month, with a one-hour session limit. The free model works across various platforms, including PC, Xbox consoles, handhelds, and directly in the browser.
The company has increased the price of its Game Pass Ultimate subscription by 50 percent during this testing phase. Investors are closely watching Microsoft's efforts in cloud gaming, as it could open up additional revenue streams. The success of this plan hinges on user and advertiser acceptance of the free streaming model, which will be determined during the beta phase.
Microsoft's Xbox Cloud Gaming service, with its free, ad-supported model, could significantly impact the gaming landscape. As the public beta approaches, the tech giant will seek user and advertiser feedback to refine its strategy. The coming months will reveal whether Microsoft's new approach will be a success or not.
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