Meta's Threads Evolves into Standalone Subculture Space with 'Communities' Feature
Meta, the parent company of Facebook and Instagram, is reshaping its messaging app Threads. It aims to move beyond being seen as 'Instagram's text app' and create a standalone business for subcultures. The new feature, called Communities, is a near carbon copy of X's Communities, with Meta acting as the gatekeeper for group creation.
Before the official launch of Meta's Threads, users formed groups organically around early adopters and community testers drawn from platforms like Instagram and Meta's existing social networks. These initial groups focused on discussing features and sharing feedback, gradually expanding in size and diversity as Meta expanded access and integrated Threads more deeply with its ecosystem. Over time, these groups evolved with increased user engagement, becoming more structured and content-rich as Threads introduced features like threaded conversations to enhance group chat organization and user interaction within active communities.
Meta is testing the Communities feature in its most active interest areas before wider expansion. The feature allows users to join Communities, which appear on their profile, and each group has a custom 'like' emoji. Active community builders on Threads will earn badges over time. Unlike X, users cannot create their own Communities on Threads; Meta decides which groups exist.
Meta's Threads is moving towards becoming a standalone business for subcultures with the introduction of Communities. While the feature is similar to X's Communities, Meta acts as the gatekeeper, deciding which groups exist. The Communities feature is currently being tested in active interest areas before wider expansion. Active community builders can earn badges, and users can join Communities with custom 'like' emojis.
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