Media giant Midiarack aims to streamline media purchasing across African regions
In the vibrant and rapidly growing digital landscape of Ghana, a new player is poised to make a significant impact - Midiarack, a groundbreaking digital marketplace scheduled to launch in June.
Founded by Kwabena Sarpong, Midiarack is on a mission to streamline and modernize the media buying industry across Africa. The platform aims to provide advertisers with an efficient, accessible, and transparent solution for purchasing advertising space across various media channels, such as TV, radio, digital, and outdoor advertising.
At its core, Midiarack offers a centralized marketplace that aggregates inventory from multiple media outlets, giving advertisers a one-stop platform to discover and book media slots with ease. This approach eliminates the need for time-consuming negotiations with multiple media owners and provides greater transparency in pricing and availability, helping advertisers optimize their budgets.
The platform is particularly well-suited for small businesses and decentralized marketing teams, who often struggle with the slow, fragmented, and opaque media buying process in Africa. By focusing on the unique media landscape in Africa, Midiarack aims to increase access to diverse advertising opportunities and simplify the process for businesses of all sizes.
Utilizing technology to automate and simplify the media purchasing process, Midiarack reduces the need for intermediaries and manual negotiations, accelerating campaign launches. Advertisers can expect a streamlined dashboard that allows them to plan, book, and manage their advertising campaigns with ease.
Kwabena Sarpong, the founder of Midiarack, understands the challenges faced by advertisers in Africa. He explains, "Buying media for campaigns can be tedious due to dealing with multiple media owners and the difficulty in knowing which boards are available." With Midiarack, he envisions a future where buying media is as seamless as ordering groceries online.
In addition to its launch in Ghana, Midiarack has ambitious expansion plans, targeting other African markets within the next 18 months. A waitlist of advertisers is already being built for the upcoming launch, signalling a strong demand for a more efficient and transparent media buying solution in Africa.
In essence, Midiarack seeks to revolutionize how media buying is conducted in Africa by making it more accessible, transparent, and efficient through a digital-first approach tailored to the continent’s advertising ecosystem. With its user-friendly interface, streamlined processes, and focus on transparency, Midiarack is poised to redefine the media buying landscape in Africa and empower businesses to reach their target audiences more effectively than ever before.
The digital marketplace, Midiarack, founded by Kwabena Sarpong, aspires to utilize technology to modernize the media buying industry across Africa, providing businesses with a streamlined solution for purchasing advertising space. By offering a centralized platform that aggregates inventory from multiple media outlets, Midiarack aims to simplify the media buying process, increase transparency, and optimize budgets for businesses of all sizes.
