Skip to content
Finance — Business — All about technology.

Media duties of Hulu in the US shifted to Publicis Imagine

From July 2019 to June 2020, media expenditure by Hulu is reported to have amounted to approximately $174 million by COMvergence, a global data consultancy. This sum includes $113 million on traditional media channels and $61 million on digital platforms.

,   and  Administrator
1 min read
Hulu Transfers Media Responsibilities in the U.S. to Publicis Imagine
Hulu Transfers Media Responsibilities in the U.S. to Publicis Imagine

Hulu Switches Media Agencies: Publicis Imagine to Take Over from IPG Mediabrands' UM

Media duties of Hulu in the US shifted to Publicis Imagine

In a significant shift, Disney has awarded media buying and planning responsibilities for Hulu in the U.S. to Publicis' dedicated division, Publicis Imagine, effective from March 2021. This transition was confirmed by a Hulu spokesperson.

The Publicis Imagine unit, created by the holding company in 2019 during Disney's global media review, is a Disney-dedicated division of Publicis. The unit is led by media agency Zenith.

Sources familiar with the matter told Adweek about the transition, which will see Hulu continue to work with IPG Mediabrands' UM in the interim. The change does not involve a review process.

The media duties were awarded to Publicis Imagine without a review, and the change will take effect in March 2021. The Publicis Imagine unit will replace IPG Mediabrands' UM as the media agency for Hulu in the interim.

The Publicis Imagine unit will be responsible for media buying and planning for Hulu in the U.S., tasks that typically involve the development of strategies for advertisement campaigns, target audience identification, and selection of suitable senders/platforms.

While the exact responsibilities and personnel for Hulu may not be publicly named due to the internal structure and decision-making processes, the Media Services Group within Disney Advertising Sales serves as the central point of contact for media planning and buying for various Disney units, including Hulu.

For detailed queries, it is recommended to contact Disney Advertising Sales directly or conduct a LinkedIn search for current job titles with a focus on Disney/Hulu and Media Planning/Buying. It's important to note that the internal organisation is frequently adjusted, making the exact names of individuals hard to follow, especially on an international level.

Read also:

Related

Latest