Matrimony.com Collaborates with Truecaller for Enhanced, Intelligent Matchmaking with Increased Safety Measures
In a significant move to boost digital safety and user experience in online matchmaking, Matrimony.com, a leading consumer Internet company in India, has partnered with Truecaller, a global communications platform. This partnership will integrate Truecaller’s Customer Experience Solutions into Bharat Matrimony, the biggest and most trusted matrimony brand in India with a retail presence of over 120 self-owned outlets across the country [1].
The collaboration aims to provide a seamless, secure, and contextual engagement experience. Key benefits and features include:
- Verified Brand Identifiers on Calls: Calls from Bharat Matrimony will now be equipped with verified brand identifiers for easy recognition. This includes the official logo, a green verification badge, and a verified tick, instantly helping users recognize legitimate calls and reducing risks of fraud or impersonation [1][3][5].
- Call Reason Feature: Users will receive clear information on why they are being contacted (e.g., new profile matches or important updates), enhancing transparency during communication [1][3].
- Video Caller ID: Routine calls will transform into visually rich interactions, creating a more engaging communication experience [1][3].
- Call Me Back: Users can schedule return calls at their convenience, improving flexibility and user control over communication [1][3].
- 1-Tap, OTP-less Verification: This streamlines the login process by enabling quicker, more secure user verification without the need for OTPs, reducing friction during sign-up and critical interactions [1][3]. This leads to faster onboarding and fewer manual inputs, enhancing ease of use and sign-up experience [3].
Saichithra Swaminathan, Chief Product Officer of Matrimony.com, stated that the partnership streamlines the verification process, improving the overall sign-up experience [3]. Fraud and unwanted communication are endemic to digital economies, especially in emerging markets. This collaboration ensures every touchpoint is anchored in safety, credibility, and contextual clarity, as emphasized by Priyam Bose, Global Head of Truecaller [4].
Truecaller has over 450 million active users and nearly 3000 large enterprises. The platform is listed on Nasdaq Stockholm since 8 October 2021 [2]. Truecaller's Customer Experience Solution is used by over 2500 businesses globally [4].
This partnership is a significant step towards enhancing digital safety and providing a seamless, secure, and contextual engagement experience in online matchmaking. It prioritizes digital safety, trust, and convenient communication from initial registration through match notifications and updates, thereby enriching user engagement, reducing fraud, and building reliability on the platform [1][3][5].
(Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.)
[1] Source: Matrimony.com press release [2] Source: Truecaller's official website [3] Source: Interview with Saichithra Swaminathan, Chief Product Officer of Matrimony.com [4] Source: Interview with Priyam Bose, Global Head of Truecaller [5] Source: Truecaller's Customer Experience Solutions description on their official website
- The partnership between Matrimony.com and Truecaller utilizes data-and-cloud-computing to integrate Truecaller's Customer Experience Solutions, ensuring a safer and enhanced online matchmaking experience for users.
- The collaboration, as stated by Saichithra Swaminathan, prioritizes the use of technology to streamline verification processes, thereby improving relationships between users within the online platform.
- As Truecaller's Customer Experience Solution is used by over 2500 businesses globally and with its over 450 million active users, this partnership brings in a wealth of news and opinion on data-and-cloud-computing, further bolstering Matrimony.com's digital safety and user experience efforts.
