Major European operator agrees to terms deal with GiG for online gambling services
Unleashing GiG's Latest Partnership in the Thriving iGaming World
Gaming Innovation Group (GiG), the mastermind behind cloud-based services, platform solutions, and performance marketing, dives into a new alliance with a prominent European land-based casino company. The prized partner remains under wraps as GiG refers to them as a "high-profile" local legend in the casino sphere.
GiG's Pioneering Role in a New iGaming Venture
Upon announcement from GiG, the Head of Terms agreement unfolds a strategic plan to furnish this enigmatic partner with its best-in-class player account management (PAM) platform and front-end delivery and content management system (CSM). This alliance aims to propel the operator’s entrance into the dynamic iGaming market.
GiG emphasizes that the unidentified partner boasts over two decades of live casino expertise and seeks to leverage the swiftly expanding European iGaming market further. Once they set sail online, GiG hints at their ambition to conquer both established jurisdictions and blossoming markets.
The pending agreement should materialize within the upcoming weeks, GiG discloses. The deal, binding for an initial term of five years, aims to go live during the second half of the year.
GiG's Zeal for Catalyzing iGaming Expansion
Richard Brown, GiG's CEO, vocalizes his elation over the Head of Terms agreement, stating that this marks another opportunity to help a land-based operator transcend to the digital realm. Brown articulates that his team is adept at executing such projects and stands ready to guide the European stalwart in discovering the immense potential of the iGaming realm.
"Having mastered numerous such ventures across both emerging and regulated markets, we are thrilled to collaborate with another company packing potent retail knowledge. Our primary objective is to generate value by diversifying their business operations."
This alliance reaffirms GiG as the go-to service provider for operators gunning for an expanded global footprint through digital platforms. Currently, GiG serves 29 regulated jurisdictions and is preparing to debut in another 8.
The current agreement echoes a similar arrangement GiG sealed earlier this month, when they announced their first Switzerland-focused partnership. GiG agreed to equip the Swiss venture with its PAM solutions, slated to be formalized by Q3 of 2023.
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- The European land-based casino operator, renowned for its two-decade-long experience in the live casino sector, is set to embark on a digital transformation with Gaming Innovation Group (GiG) as their partner.
- As the partner for this venture, GiG will provide the operator with their top-tier player account management (PAM) platform and front-end delivery and content management system (CSM) to facilitate entry into the iGaming market.
- GiG aims to help the operator tap into both established and emerging iGaming jurisdictions, signifying their intention to expand their reach across Europe.
- The partnership agreement, due to be finalized in the coming weeks, will bind the companies for an initial term of five years, with plans to launch the service during the second half of the year.
- The alliance between GiG and the older, brick-and-mortar casino operator showcases GiG's expertise in helping land-based operators traverse into the iGaming sector, further solidifying their status as a leading service provider in the iGaming, finance, and technology sector.
