Luxury performance brand unveiled by MG, targeting Tesla with its dual debut offerings
British automaker MG has stepped into the luxury electric vehicle market with the launch of its new performance brand, IM (Intellegence in Motion or Intelligent Mobility). The new brand promises to deliver high-performance powertrains, advanced driving technologies, and premium luxury features that set it apart from MG's standard offerings.
Performance That Outshines
The IM models offer significantly more powerful motors, with entry-level models featuring a 217 kW rear motor. The top-spec Performance AWD variants deliver an impressive 572 kW, allowing the IM5 Performance sedan to accelerate from 0-100 km/h in just 3.2 seconds, making it one of MG’s fastest vehicles.
Advanced Driving Features for Smooth and Agile Performance
The IM series integrates a sophisticated IM Digital Chassis system that controls steering, braking, suspension, and the electric drive system. This system provides smooth high-speed lane changes and exceptional agility, including a very tight turning radius due to bi-directional four-wheel steering.
Unique intelligent driving aids include four-wheel steering that improves maneuverability, "One-Touch Reverse," which automatically retraces the last 100 meters to help exit difficult parking spots, and automated intelligent parking features designed for ease of inner-city driving. The IM AD system, powered by NVIDIA and Momenta, offers automated lane changes, intersection navigation, Rainy Night Mode for enhanced visibility, and AI chauffeur functions such as auto-parking and kerbside assistance.
Tech-Rich Cabin Environment for Premium Comfort
The IM brand boasts a large 26.3-inch curved main screen plus a secondary 10.5-inch display, wireless Apple CarPlay and Android Auto integration, and a premium 20-speaker 7.1.4 channel audio system with roof-mounted speakers for an immersive sound experience. The interiors emphasize luxury with ventilated and heated seats, a panoramic sunroof, smart magnetic phone mounts, ambient lighting, and plush trims. The wheelbase of 2,950mm enhances rear legroom comfort.
Ultra-Fast Charging Technology and Long Range
The IM models are built on an 800V silicon carbide (SiC) architecture, allowing ultra-fast charging. Taking about 15.2 minutes to charge from 30% to 80%, and offering up to 755 km of range (NEDC), the IM models promise a range of around 500 kms. The battery packs are also larger than MG's standard models, with up to 100 kWh capacity.
Warranty and Support for Customer Peace of Mind
The IM brand offers a 7-year warranty when serviced through its authorized network, reinforcing MG’s commitment to quality and customer peace of mind in the luxury segment.
In summary, MG’s new IM luxury performance brand differentiates itself with significantly enhanced power and acceleration, cutting-edge four-wheel steering and intelligent driving aids, ultra-fast charging technology, and a premium, tech-rich cabin environment that surpasses the typical MG lineup. The IM5 sedan and IM6 SUV, the two new electric vehicles under the IM brand, are pitched at the Tesla price points, with driveway pricing ranging from $60,990 to $80,990. Two interior options and five exterior paint colours will be offered across the IM lineup. Both models can be ordered from MG's dealers or configured online.
- The IM Digital Chassis system, a key feature in IM models, controls various systems like steering, braking, suspension, and the electric drive system, providing smooth high-speed lane changes and exceptional agility.
- The IM series offers a unique 'One-Touch Reverse' feature that automatically re traces the last 100 meters, making it easier to exit difficult parking spots, and includes automated intelligent parking features for ease in inner-city driving.
- IM cars come equipped with a tech-rich cabin environment that includes a large curved main screen, wireless Apple CarPlay and Android Auto integration, a premium audio system with roof-mounted speakers, and luxury features such as ventilated and heated seats, a panoramic sunroof, smart magnetic phone mounts, ambient lighting, and plush trims.
- The IM models boast ultra-fast charging technology, taking just 15.2 minutes to charge from 30% to 80%, and offer up to 755 km of range (NEDC), promising a range of around 500 kms. The battery packs are larger than MG's standard models, with up to 100 kWh capacity.
