Levi's & Crocs Team Up for Denim-Clad Comfort
Levi's and Crocs have joined forces to launch a new footwear collection, marking a unique blend of denim and comfort. The collaboration, which includes two denim-covered All-Terrain Clogs and one tie-dye Classic Clog, is now available in stores and online.
Each denim All-Terrain Clog in the collection boasts Japanese-style sashiko stitching and comes with three new metal Jibbitz charms. The prices range from $75 for the Classic Clog to $85 for the denim All-Terrain, catering to both men and women. This collaboration is not the first for either brand. Crocs, known for its comfortable clogs, has previously partnered with numerous brands such as 10 Corso Como, MSCHF, and Taco Bell. Meanwhile, Levi's, the iconic jeans maker, has collaborated with high-profile brands like Nigo, JJJJound, and Undercover this year alone.
The release of this collection coincides with positive financial reports for Crocs. The company reported an 11.2% increase in revenue to $1.07 billion, with Crocs brand revenue up 13.8% to $833 million. For Levi's, while there was a 9% drop in Q2 net revenue year over year, DTC net revenues were up 13%, indicating a shift in consumer behaviour towards direct-to-consumer sales.
The Levi's x Crocs collaboration brings together two distinct worlds of fashion and comfort. With the collection now available through select Levi's stores, app, e-commerce site, and from Thursday, through Crocs' e-commerce site and wholesale distributors, fans of both brands can enjoy this unique offering.
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