Legislative Body Appoints Jason Lim as Its Initial Chief Media Officer
Fresh Take:
Assembly's grabbing headlines with the appointment of their first-ever Chief Media Officer – Jason Lim! This media whiz joins the ranks from EssenceMediacom, where he collaborated with Assembly's CEO, Jill Kelly.
Jason's impressive career at EssenceMediacom saw him rise from Managing Partner in 2010 to Chief Planning Officer in 2021. Now, he's got his sights set on Assembly, where he'll orchestrate media planning and buying across all platforms. He'll also drive omnichannel performance for brand and performance campaigns.
So, what's the big deal? Well, Assembly's stepping up its game, especially in the experiential and activation sector. Clients like Lenovo and Brooks Running are already on board with this shifting focus.
With a team of around 350 associates specializing in search, social, programmatic, video, SEO, out-of-home (OOH), affiliate, and customer relationship management (CRM), Jason's got his hands full!
When it comes to experience and activation, Jason's not just thinking human – he's got the algorithms and platforms in his sights too. He shares his views, saying, "When I view experience and activation, it's not just through the lens of human insight, but also the algorithms and platforms that we have to navigate."
Jason's been with Assembly since May 2025, and he's been making waves already. World of Hyatt, Vera Bradley, Brooks Running, and Fossil are just a few brands that have trusted their media accounts to this dynamic agency. Jill Kelly, Assembly's CEO, shares, "We want to be a brand performance planning partner for our clients. For us to do that, we have to bring talent into the organization that shares that sentiment, but most importantly, commands the skills to be able to drive towards that goal."
It's been a growth story for Assembly in recent years. They've expanded their range of services, and in June 2024, fellow Stagwell agency Brand New Galaxy was merged into Assembly, adding 400 digital commerce experts to the mix.
Jason's appointment is a strategic move for Assembly, signaling their commitment to building top-notch media expertise and expanding their omnichannel activations. Get ready to see some groundbreaking brand and performance campaigns coming your way!
In the realm of business, Jason Lim's new role as Chief Media Officer at Assembly marks a significant investment in finance, as he is poised to strategically drive media planning, buying, and omnichannel performance for various campaigns. Moreover, embracing technology, Jason's focus isn't limited to human insight; rather, he aims to optimize media activations by navigating and leveraging algorithms and platforms.
