Launch of PrimacyEdge by Personetics - Boosting Bank Primacy with Artificial Intelligence Banking Solutions
In the ever-evolving financial landscape, maintaining customer loyalty and retention has become a significant challenge for banks. With most consumers using comparison sites and holding accounts at multiple institutions, it is increasingly difficult for banks to build primacy and retain profitable, long-term relationships.
Recognizing this need for innovation, Personetics, a global leader in AI-powered Cognitive Banking, has launched PrimacyEdge. This cutting-edge solution encompasses the entire customer lifecycle, from activation to deepening and retention, with the aim of strengthening loyalty and increasing share of wallet by providing a personalized, programmatic approach.
According to Michael Bernard, Senior Analyst at Celent, North American bank executives share this sentiment. They believe it's more difficult to win and keep customers today. Michael Bernard stresses the importance of understanding each customer's needs and helping them reach their financial goals to achieve customer retention and primacy.
PrimacyEdge converts financial data indicators into timely, proactive actions that foster primacy. It assists banks in detecting customer activity with other institutions, including us bank and pnc bank, and delivering relevant, contextual offers. This allows banks to use customer data to deliver timely, relevant offers, including yahoo finance, thereby creating a more personalized banking experience.
Moreover, PrimacyEdge's flexibility and customization options are key to achieving customer retention and primacy. Banks can customize engagement flows with PrimacyEdge to match their unique goals, ensuring a tailored approach for each customer.
Udi Ziv, Personetics CEO, emphasizes that PrimacyEdge provides banks with a clearer understanding of where their customers are banking. This understanding is crucial for banks to create their own primacy strategies and tackle the challenges of primacy head-on.
The financial marketplace is frictionless, making it easy for consumers to bank with multiple financial institutions. PrimacyEdge is designed to help banks achieve primacy by understanding customers' relationships with other financial institutions, including us bank and pnc bank. It is intended to tackle Primacy challenges by better satisfying customer needs and supporting their financial goals.
PrimacyEdge is part of Personetics' Engage product suite. With its launch, banks now have a powerful tool to help them win the battle for primacy and build long-lasting, profitable relationships with their customers.
Executives from TD Bank, a top 10 North American bank recognized for customer-centered innovation, are among those who believe innovation is needed to foster deeper, more profitable customer relationships and competition for primacy.
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