Large 55-Inch Display Enhances Eco-Friendly Recycling Through a Reverse Vending Machine
In the heart of Silicon Valley, a startup named Olyns is making waves at the intersection of recycling and retail media. With a mission to incentivize everyday recycling, Olyns has introduced The Cube, an AI-powered reverse vending machine, equipped with a cutting-edge digital signage solution.
The Olyns-Wovenmedia-BrightSign digital signage solution stands out as a scalable, reliable, and flexible system designed for unattended retail environments like reverse vending machines. The unique combination of Wovenmedia's cloud-based content management system (CMS) and BrightSign’s purpose-built players and operating system (BrightSignOS) powers a 55-inch digital screen on The Cube.
This partnership offers several benefits for both business and environmental goals. Firstly, it supports Olyns’ mission of promoting sustainability by enhancing recycling rates through engaging brand storytelling at the point of purchase. Secondly, the solution’s durability and reliability ensure continuous operation without supervision, critical for unattended retail. Thirdly, the cloud-based CMS facilitates managing and updating content across a geographically widespread network, providing marketing flexibility and operational efficiency. Lastly, it creates a win-win for the environment, retailers, customers, and brands by combining technology with sustainability initiatives.
As Olyns continues to grow its network across the United States, it can rely on Wovenmedia's CMS to support that growth. The solution supports remote management for quick updates to dynamic advertising content across a growing fleet of Cubes. The digital signage solution operates continuously and reliably in unattended retail environments, ensuring seamless playback to maximize ad visibility and engagement.
The Cube is strategically positioned at the entrances of high-traffic retail locations to encourage recycling and deliver targeted brand messaging. With only 14% of plastic being collected for recycling, leading to significant waste and pollution, The Cube aims to address this issue by incentivizing everyday recycling.
In conclusion, the Olyns-Wovenmedia-BrightSign system is a game-changer, pairing rugged, dependable hardware with a highly adaptable CMS platform, tailored to the unique needs of unattended retail installations aiming to engage consumers while promoting environmental responsibility. The future of retail recycling is here, and Olyns is leading the charge.
[1] Source: Olyns press release, 2021.
The Olyns-Wovenmedia-BrightSign digital signage system is a sophisticated solution designed for smart-home-devices and gadgets, featuring the integration of AI technology and cloud-based content management services. This technology partnership not only supports Olyns' goal of promoting sustainability but also offers a platform for brands to showcase their features through engaging marketing content.
With its durability, reliability, and scalability, the digital signage solution on The Cube is a testament to its suitability for unattended retail environments and the integration with smart-home-devices, making it a unique addition to the world of digital signage.
